Service Industries in Developing Countries

by Erdener Kaynak

Overview

First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging economies. This study includes eight essays covering the topics of a conceptual framework for studying service industries in developing countries; and examines marketing techniques for service industries; an exploration of the very important but neglected service sector - the financial markets - in relation to economic development in developing countries; a study that argues that financial liberalisation is essential to the economic development of the Third World countries and concludes that many will have to change their outlook and adopt more appropriate and realistic financial policies in the next few years.

Product Details

ISBN-13:	9781135176334
Publisher:	Taylor & Francis
Publication date:	09/13/2013
Sold by:	Barnes & Noble
Format:	eBook
Pages:	114
File size:	3 MB

About the Author

Erdener Kaynak is Visiting Professor of Marketing and International Business at the Chinese University of Hong Kong.

Table of Contents

Chapter 1 Service Industries in Developing Countries: A Conceptual Framework and Analytical Insights, Erdener Kaynak; Chapter 2 Marketing Research for Services in Developing Countries: The Use of Unidimensional and Multidimensional Scaling, Naresh K. Malhotra; Chapter 3 The Financial Markets Approach to Economic Development in LDCs, Gordon F. Boreham; Chapter 4 Tourism Marketing in a Developing Economy: Frequent and Infrequent Visitors Contrasted, Erdener Kaynak, Yavuz Odabasi, Alican Kavas; Chapter 5 Government as Service Industry: A Grenadian Case Example, Lionel A. Mitchell; Chapter 6 International Business Negotiations A Turn-Key Project, Pervez N. Ghauri; Chapter 7 New Delivery Technologies and the Globalisation of the Television Programming Industry: The Marketing of Indian Films and Television Programmes in Canada, Colin Hoskins, Stuart McFadyen; Chapter 8 Temporal and Regional Differences in Image of a Tourist Destination: Implications for Promoters of Tourism, Chow Hou Wee, Ali N. Hakam, Evangeline Ong;