Small Business Product Development and Market Launch
Learn how to turn a product idea into a market success. You have an idea, now what? Learn the process to turn ideas into winning products. Follow the expert guidance to capitalize on your creativity.
This real-world guide shows small business entrepreneurs the tools and techniques to make money from their ideas. The powerful methods show how to streamline development time and launch your product.
You'll discover:
* The roadmap from idea to market
* Why products fail and why those succeed
* How to perform market research
* Where to find free market research sources
* The methods and steps to plan product development
* Understanding regulations and certifications such as UL, CSA, and CE
* The need to perform a freedom to operate search
* How to create product requirements
* How to create a project plan
* How to make your product marketable
* How to get your product manufactured
* How your customer thinks
* The customer's buying process
* How to position your product compared to the competition
* How to set pricing for profit
* How to create a marketing communications plan
* How to launch a product into the market
* How to use publicity when launching a product
* How to get product reviews
* Small Business considerations for a startup
The material is clear and concise. There's no fluff, just straight to the point facts.
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This real-world guide shows small business entrepreneurs the tools and techniques to make money from their ideas. The powerful methods show how to streamline development time and launch your product.
You'll discover:
* The roadmap from idea to market
* Why products fail and why those succeed
* How to perform market research
* Where to find free market research sources
* The methods and steps to plan product development
* Understanding regulations and certifications such as UL, CSA, and CE
* The need to perform a freedom to operate search
* How to create product requirements
* How to create a project plan
* How to make your product marketable
* How to get your product manufactured
* How your customer thinks
* The customer's buying process
* How to position your product compared to the competition
* How to set pricing for profit
* How to create a marketing communications plan
* How to launch a product into the market
* How to use publicity when launching a product
* How to get product reviews
* Small Business considerations for a startup
The material is clear and concise. There's no fluff, just straight to the point facts.
Small Business Product Development and Market Launch
Learn how to turn a product idea into a market success. You have an idea, now what? Learn the process to turn ideas into winning products. Follow the expert guidance to capitalize on your creativity.
This real-world guide shows small business entrepreneurs the tools and techniques to make money from their ideas. The powerful methods show how to streamline development time and launch your product.
You'll discover:
* The roadmap from idea to market
* Why products fail and why those succeed
* How to perform market research
* Where to find free market research sources
* The methods and steps to plan product development
* Understanding regulations and certifications such as UL, CSA, and CE
* The need to perform a freedom to operate search
* How to create product requirements
* How to create a project plan
* How to make your product marketable
* How to get your product manufactured
* How your customer thinks
* The customer's buying process
* How to position your product compared to the competition
* How to set pricing for profit
* How to create a marketing communications plan
* How to launch a product into the market
* How to use publicity when launching a product
* How to get product reviews
* Small Business considerations for a startup
The material is clear and concise. There's no fluff, just straight to the point facts.
This real-world guide shows small business entrepreneurs the tools and techniques to make money from their ideas. The powerful methods show how to streamline development time and launch your product.
You'll discover:
* The roadmap from idea to market
* Why products fail and why those succeed
* How to perform market research
* Where to find free market research sources
* The methods and steps to plan product development
* Understanding regulations and certifications such as UL, CSA, and CE
* The need to perform a freedom to operate search
* How to create product requirements
* How to create a project plan
* How to make your product marketable
* How to get your product manufactured
* How your customer thinks
* The customer's buying process
* How to position your product compared to the competition
* How to set pricing for profit
* How to create a marketing communications plan
* How to launch a product into the market
* How to use publicity when launching a product
* How to get product reviews
* Small Business considerations for a startup
The material is clear and concise. There's no fluff, just straight to the point facts.
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Small Business Product Development and Market Launch
Small Business Product Development and Market Launch
eBook
$6.99
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Product Details
| BN ID: | 2940014317016 |
|---|---|
| Publisher: | Broadword Publishing |
| Publication date: | 03/09/2012 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 264 KB |
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