Small Motor Carrier: Marketing

What if you could pick up several good marketing ideas in five or ten minutes? And what if several of those ideas weren’t prohibitive in cost, but used the personnel and equipment that’s on hand to generate shippers’ interest in your small motor carrier? Better yet, what if you could build your trucking company’s brand so that it reflected being a vibrant part of your community, trimmed your carrier’s impact on the environment and treated your shippers, staff and drivers well? That’s a tall...