Small Motor Carrier: Marketing

by Timothy D. Brady

Overview

What if you could pick up several good marketing ideas in five or ten minutes? And what if several of those ideas weren’t prohibitive in cost, but used the personnel and equipment that’s on hand to generate shippers’ interest in your small motor carrier? Better yet, what if you could build your trucking company’s brand so that it reflected being a vibrant part of your community, trimmed your carrier’s impact on the environment and treated your shippers, staff and drivers well? That’s a tall order, but it can be done.

Successful motor carrier owners are finding their smaller-scaled but much more responsive companies can meet shippers’ needs yet still fulfill expectations for social responsibility. Small Motor Carrier Marketing, the latest in the series produced by TruckersU and Tim Brady, can help guide you to meeting those important goals. Make your carrier a part of a better future for all, and keep in its name recognition a force for good.

Product Details

BN ID:	2940152385274
Publisher:	Write Up The Road Publishing & Media
Publication date:	09/30/2015
Sold by:	Smashwords
Format:	eBook
File size:	237 KB

About the Author

Brady is knowledgeable, inspirational, motivating, and empowering in his presentations. He's an expert on driver retention, operations, sales and marketing, highway safety, and general business practices. His expertise was acquired during 25 years in the trucking industry, in positions ranging from company driver to owner/operator to small trucking company business owner. Along with previous experience in sales and business management and 30 plus years as a licensed fire and casualty insurance agent, Brady truly has a well-rounded wealth of experience and knowledge. Add his passion for teaching and his desire to help others in the trucking industry, and the package he presents is unbeatable.

Specialties: Small Trucking Company Turnarounds
Best business practices for small motor carriers.
Load planning,
Freight lane development
Marketing
Safety
Reducing truck driver turnover.
Solutions to owner/operator and company driver issues.
Trucking's impact on small communities.