What if you could pick up several good marketing ideas in five or ten minutes? And what if several of those ideas weren’t prohibitive in cost, but used the personnel and equipment that’s on hand to generate shippers’ interest in your small motor carrier? Better yet, what if you could build your trucking company’s brand so that it reflected being a vibrant part of your community, trimmed your carrier’s impact on the environment and treated your shippers, staff and drivers well? That’s a tall order, but it can be done.
Successful motor carrier owners are finding their smaller-scaled but much more responsive companies can meet shippers’ needs yet still fulfill expectations for social responsibility. Small Motor Carrier Marketing, the latest in the series produced by TruckersU and Tim Brady, can help guide you to meeting those important goals. Make your carrier a part of a better future for all, and keep in its name recognition a force for good.
