Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Unlock the Secret to Higher Profits by Avoiding These 7 Common Pitfalls Most businesses unknowingly sabotage their own success. This book reveals the 7 profit-killing mistakes that hold companies back-and how to fix them. Here are four: You sound just like everyone else.
If your messaging is full of industry jargon and technical talk, potential clients can't tell you apart from the competition. Learn how to craft a clear, compelling conversation that speaks your client's language and sets you apart. You're selling expertise, not results.
Clients don't want to decipher technical details-they want to know how your solution benefits them. Discover how to translate your knowledge into decision-ready insights that make buying easy. You struggle to defend your price.
Too many companies let "the market" dictate pricing, leading to unnecessary discounts. With the right strategy and a unique value story, price becomes just another part of the conversation-not a deal-breaker. You think this doesn't apply to you.
Success is easy in a booming market. But when conditions shift, poor positioning can be fatal. Learn how to think like your clients and increase your revenue by 25% to 100%-even in tough times. If you're ready to stop competing on price and start winning on value, this book is your roadmap.
1103235454
If your messaging is full of industry jargon and technical talk, potential clients can't tell you apart from the competition. Learn how to craft a clear, compelling conversation that speaks your client's language and sets you apart. You're selling expertise, not results.
Clients don't want to decipher technical details-they want to know how your solution benefits them. Discover how to translate your knowledge into decision-ready insights that make buying easy. You struggle to defend your price.
Too many companies let "the market" dictate pricing, leading to unnecessary discounts. With the right strategy and a unique value story, price becomes just another part of the conversation-not a deal-breaker. You think this doesn't apply to you.
Success is easy in a booming market. But when conditions shift, poor positioning can be fatal. Learn how to think like your clients and increase your revenue by 25% to 100%-even in tough times. If you're ready to stop competing on price and start winning on value, this book is your roadmap.
Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Unlock the Secret to Higher Profits by Avoiding These 7 Common Pitfalls Most businesses unknowingly sabotage their own success. This book reveals the 7 profit-killing mistakes that hold companies back-and how to fix them. Here are four: You sound just like everyone else.
If your messaging is full of industry jargon and technical talk, potential clients can't tell you apart from the competition. Learn how to craft a clear, compelling conversation that speaks your client's language and sets you apart. You're selling expertise, not results.
Clients don't want to decipher technical details-they want to know how your solution benefits them. Discover how to translate your knowledge into decision-ready insights that make buying easy. You struggle to defend your price.
Too many companies let "the market" dictate pricing, leading to unnecessary discounts. With the right strategy and a unique value story, price becomes just another part of the conversation-not a deal-breaker. You think this doesn't apply to you.
Success is easy in a booming market. But when conditions shift, poor positioning can be fatal. Learn how to think like your clients and increase your revenue by 25% to 100%-even in tough times. If you're ready to stop competing on price and start winning on value, this book is your roadmap.
If your messaging is full of industry jargon and technical talk, potential clients can't tell you apart from the competition. Learn how to craft a clear, compelling conversation that speaks your client's language and sets you apart. You're selling expertise, not results.
Clients don't want to decipher technical details-they want to know how your solution benefits them. Discover how to translate your knowledge into decision-ready insights that make buying easy. You struggle to defend your price.
Too many companies let "the market" dictate pricing, leading to unnecessary discounts. With the right strategy and a unique value story, price becomes just another part of the conversation-not a deal-breaker. You think this doesn't apply to you.
Success is easy in a booming market. But when conditions shift, poor positioning can be fatal. Learn how to think like your clients and increase your revenue by 25% to 100%-even in tough times. If you're ready to stop competing on price and start winning on value, this book is your roadmap.
19.95
In Stock
5
1
Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
240
Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
240Paperback(2nd Rev & Updated ed.)
$19.95
19.95
In Stock
Product Details
| ISBN-13: | 9780762404018 |
|---|---|
| Publisher: | Vass, Inc. |
| Publication date: | 08/31/1998 |
| Edition description: | 2nd Rev & Updated ed. |
| Pages: | 240 |
| Product dimensions: | 5.49(w) x 6.95(h) x 0.64(d) |
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