Standout Startup

by Allyson Letteri

Overview

Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.

★ Create Strong Messaging.

★ Fuel User Growth.

★ Accelerate Revenue.

With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts.

Standout Startup offers an essential marketing toolkit to help you stand out from the competition. Allyson Letteri shares insider secrets to fast-track your marketing success based on her experience as a Silicon Valley marketing executive and startup advisor.

Here's what you'll learn in Standout Startup:

• The 3 Ps every startup needs to unlock effective messaging: personas, position, and personality.
• Four techniques to create standout product positioning
• How to define an inimitable brand personality that your ideal customers love.
• The secrets to crafting compelling value propositions that sell your product.
• The most effective types of content to increase conversion in each phase of the customer journey.

Standout Startup presents a proven process to build a sustainable user and revenue growth engine. And it all starts with powerful product messaging that makes your startup stand out.

This book is your marketing accelerator.

Product Details

ISBN-13:	9798988839293
Publisher:	Costa Flora
Publication date:	09/26/2023
Sold by:	Barnes & Noble
Format:	eBook
Pages:	262
File size:	3 MB

About the Author

Allyson Letteri is a marketing leader and startup advisor who helps early stage startups launch winning go-to-market strategies. She's built marketing teams from scratch to scale at fast-growing tech companies in Silicon Valley (Handshake, Thumbtack, Intuit). Allyson now works with founders and VCs to accelerate their startups' growth. Allyson holds an MBA from the Stanford Graduate School of Business. She lives in San Francisco.

Table of Contents

Contents

Introduction: Messaging is an essential founder skill set 

PART 1: Define Your 3 Ps to Unlock Messaging

1. Identify your 3 Ps
2. Decide who you're talking to 
3. Capture your persona 
4. Understand the competition 
5. Fill in gaps with research 
6. Define your positioning
7. Create your personality 

PART 2: Develop Powerful Product Messaging

1. Develop strong value propositions 
2. Support with proof points 
3. Test your messages 
4. Develop your product narrative 
5. Refine your company messages 
6. Build your project plan and team 

PART 3: Create a Content Strategy That Drives Growth

1. Prioritize content to fuel the customer journey 
2. Create your core content plan 
3. Choose engaging topics and hooks 
4. Optimize your owned channel experience 
5. Fuel acquisition with core content 
6. Drive retention with customer marketing 
7. Celebrate your growth 

About the Author 

Standout Startup Toolkit