Start With the Future and Work Back: A Heritage Management Manifesto

Start With the Future and Work Back: A Heritage Management Manifesto

by Bruce Weindruch

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Product Details

ISBN-13: 9780761867562
Publisher: Hamilton Books
Publication date: 04/18/2016
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 200
File size: 486 KB

About the Author

Bruce Weindruch, The History Factory’s founder and CEO, revolutionized corporate America’s use of history. His unique background, blending history and business, has given him the insights to help major corporations, nonprofit organizations and associations use historical resources to benefit their bottom line. Bruce has amassed millions of frequent flyer miles advising some of the most admired global companies and brands, including Abbott, Adobe, Boeing, City of Hope, Goldman Sachs, Kimberly-Clark, Lockheed Martin, Microsoft, Pfizer, the Rockefeller Foundation, Shell Oil, Subaru, Whirlpool and Wrigley. Bruce is a frequent featured speaker at corporate meetings, and is a guest lecturer at Grinnell College and DePaul University.
Bruce received his B.A. in American Civilization from Grinnell College and attended the George Washington University/Smithsonian Affiliation Ph.D. program. Before founding The History Factory in 1979, Bruce was a staff member at the Smithsonian’s National Portrait Gallery, a Smithsonian Associates faculty member, and a director of the Museum Education Roundtable.

Table of Contents

Foreword
Introduction
Chapter 1: Start With the Future and Work Back— The Art and Utility of Historical Storytelling
Chapter 2: A Storehouse for Storytelling—How to Build—and Maintain—a Better Corporate Archive
Chapter 3: Know Thyself—Oral Histories and the Enduring Value of Institutional Memories
Chapter 4: Seeing is Believing—The Power of Corporate Exhibits and Organizational Icons
Chapter 5: How to Tell a Meaningful Story—Video, Online Narratives and Corporate Heritage for the Digital Age and Beyond
Chapter 6: The Power of StoryARC—The Art of Turning Crisis into Opportunity
Chapter 7: Authenticity Sells—The Power of Corporate History in an Age of Convergence
Acknowledgments
Index

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