Store Design and Visual Merchandising: Creating Store Space Th at Encourages

In an age of self-service stores, saturated markets, and ever more demanding
customers, the careful and science-driven design of the point of sale
has become a crucial success factor for both retailers and service businesses.
In this book, the interested reader will fi nd a variety of hands-on
suggestions for how to optimize the design of retail stores and service
environments to increase customer satisfaction and sales. While the focus
is on the practical applicability of the concepts discussed,...