Success in Portrait Photography: Marketing and Management Techniques for Studio Owners

Success in Portrait Photography: Marketing and Management Techniques for Studio Owners

by Jeff Smith

NOOK Book(eBook)

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Overview

Success in Portrait Photography: Marketing and Management Techniques for Studio Owners by Jeff Smith

No photographer goes into business expecting to fail, but many realize too late that camera skills alone do not ensure success. Studio owners must also run savvy marketing campaigns, manage their studio's staff, and become experts at customer service. Jeff Smith -- owner of two successful portrait studios -- teaches you these skills, showing you how to build a profitable business without sacrificing your personal and artistic goals. You'll learn how to set prices, reduce operating costs, and become more efficient in time management. You'll also discover how specialization can ensure success. Packed with efficiency-boosting techniques, creative marketing ideas, and great tips for furthering your professional education, this book is an important resource for anyone who wants to open a new studio or maximize the potential of an existing one.

Product Details

ISBN-13: 9781608954124
Publisher: Amherst Media, Incorporated
Publication date: 12/01/2002
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 128
File size: 4 MB

About the Author

Jeff Smith is the author of Outdoor and Location Portrait Photography and Corrective Lighting and Posing Techniques for Portrait Photography. He lives in Fresno, California.

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