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Success Secrets of the Online Marketing Superstars

Success Secrets of the Online Marketing Superstars

by Mitch Meyerson


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Featuring chapter contributions from: Brian Clark, Jay Baer, John Jantsch, Kim Garst, Sonia Simone, Donna Moritz, Denise Wakeman, Barbara Rozgonyi, Brian Dean, Syed Balkhi, Eric Ward, Andrea Vahl, Beth Hayden, Lou Bortone, Viveka von Rosen, Stephan Hovnanian, Jason van Orden, Sue B. Zimmerman, Bob Baker, Kim Dushinski, Ian Cleary, and Craig Valentine.

Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones.

Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

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Product Details

ISBN-13: 9781599185583
Publisher: Entrepreneur Press
Publication date: 02/10/2015
Pages: 328
Sales rank: 717,110
Product dimensions: 6.00(w) x 8.90(h) x 0.80(d)

About the Author

Mitch Meyerson is the author of 11 books, including Mastering Online Marketing and Guerrilla Marketing on the Internet. He has been a featured expert on Oprah and has trained and certified more than 600 coaches in his acclaimed Guerrilla Marketing Coach and World Class Speaking Certification Programs. He lives in Scottsdale, AZ.

Table of Contents

Acknowledgments vii

Introduction ix

Section I Strategy, Conversion, and Mindset

Chapter 1 Why Building Your Own Digital Media Platform Is Smarter than "Marketing" Brian Clark 3

Chapter 2 Youtility: Why Smart Online Marketing Is about Help, Not Hype Jay Baer 17

Chapter 3 Total Online Presence: The Seven Essential Stages John Jantsch 29

Chapter 4 Creating Your Social Media Strategy Kim Garst 41

Chapter 5 The No-Baloney Essentials of Content Marketing That Work Sonia Simone 55

Chapter 6 Website Conversion: Turning Strangers into Customers Mitch Meyerson, 67

Chapter 7 The Shift to Visual Social Media: How to Create Visual Content that People Love to Share Donna Moritz 83

Section II Traffic

Chapter 8 How to Use Short-Form Microcontent to Amplify Your Visibility on the Web Denise Wakeman 99

Chapter 9 Perfecting PR: How to Quickly Attract Attention, Clicks, and Customers Barbara Rozgonyi 113

Chapter 10 SEO that Gets Results Today-and Tomorrow Brian Dean 125

Chapter 11 Email Lists: How to Create, Build and Maintain an Engaged, Responsive List Syed Balkhi 143

Chapter 12 Let There Be Links, But What Kind? Eric Ward 155

Section III Leveraging Apps

Chapter 13 How to Create and Implement a Facebook Strategy that Converts Andrea Vahl 167

Chapter 14 Connecting with Clients, Getting More Traffic, and Making More Sales Using Pinterest Marketing Beth Hayden 179

Chapter 15 Video Marketing: How to Win in a World Gone Video Lou Bortone 191

Chapter 16 LinkedIn Prospecting Strategies that Convert Connections into Clients Viveka von Rosen 205

Chapter 17 Google+: A Social Media Toolbox for Every Business Stephan Hovnanian 221

Chapter 18 How to Attract Leads and Drive Sales with Podcasting Jason van Orden 231

Chapter 19 Instagram for Business: How to Brand Your Business and Build a Loyal Following Sue B. Zimmerman 243

Chapter 20 It's Time to Add Twitter to Your Core Marketing Strategy Kim Garst 255

Chapter 21 So Many Choices! How to Determine the Best Sites and Content Strategy for You Bob Baker 265

Chapter 22 What You Need to Know about Mobile Marketing Kim Dushinski 277

Chapter 23 How to Build an Award-Winning Blog in Six Months Ian Cleary 285

Chapter 24 How to Build a Loyal, Die-Hard Following of People Waiting for Your Next Offer Craig Valentine 299

Chapter 25 Epilogue 311

Index 315

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