Successful Self-Promotion for Photographers: Expose Yourself Properly
There’s much more to being a professional photographer than simply taking great pictures. Today’s self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that—and much more.

In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as “Focus Your Image,” “Sharpen Your Client Focus,” “Identify Your Market,” and the ever-important “Spot Trends,” here are dozens of surefire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this indispensable reference shows how to get the right exposure every time.
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Successful Self-Promotion for Photographers: Expose Yourself Properly
There’s much more to being a professional photographer than simply taking great pictures. Today’s self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that—and much more.

In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as “Focus Your Image,” “Sharpen Your Client Focus,” “Identify Your Market,” and the ever-important “Spot Trends,” here are dozens of surefire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this indispensable reference shows how to get the right exposure every time.
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Successful Self-Promotion for Photographers: Expose Yourself Properly

Successful Self-Promotion for Photographers: Expose Yourself Properly

by Elyse Weissberg, Amanda Sosa
Successful Self-Promotion for Photographers: Expose Yourself Properly

Successful Self-Promotion for Photographers: Expose Yourself Properly

by Elyse Weissberg, Amanda Sosa

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Overview

There’s much more to being a professional photographer than simply taking great pictures. Today’s self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that—and much more.

In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as “Focus Your Image,” “Sharpen Your Client Focus,” “Identify Your Market,” and the ever-important “Spot Trends,” here are dozens of surefire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this indispensable reference shows how to get the right exposure every time.

Product Details

ISBN-13: 9780804137126
Publisher: Clarkson Potter/Ten Speed
Publication date: 02/27/2013
Sold by: Random House
Format: eBook
Pages: 160
File size: 23 MB
Note: This product may take a few minutes to download.

About the Author

Elyse Weissberg was a photo rep based in New York City. She was known in the industry for winning top accounts for her clients, as well as for the boundless energy, intelligence, and enthusiasm she brought to her work. Elyse Weissberg died an untimely death in July 2001.

Table of Contents

About Elyse Weissberg6
Foreword7
Introduction8
Chapter 1Define Your Goals10
Chapter 2Focus Your Image20
Chapter 3Identify Your Market32
Chapter 4Structure Your Portfolio52
Chapter 5Marketing Basics70
Chapter 6Promote Yourself with Mailings84
Chapter 7Make the Most of Portfolio Reviews98
Chapter 8Other Marketing Methods112
Chapter 9Make Your Marketing More Effective124
Chapter 10Stay Successful140
Appendixes
Terms and Titles Used in the Business of Photography152
More on Finding and Using a Photographer's Agent or Representative157
Index159
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