Table of Contents
Acknowledgments ix
Introduction: Take Your Gym to Work xiii
Chapter 1 Money Moves 1
Chapter 2 On Location 13
Chapter 3 Barry and the Art of Boutique Fitness 29
Chapter 4 Mob Rules 43
Chapter 5 Dress the Part 61
Chapter 6 Looking for Meaning 77
Chapter 7 Charity Case 93
Chapter 8 Work and Working Out 109
Chapter 9 Mary’s Merry Marathons 127
Chapter 10 Money on the Run 143
Chapter 11 The Man Makes the Shoe 157
Chapter 12 The Money in Color 169
Chapter 13 The Guts 183
Conclusion 197
About the Author 201
Index 203