Sweat Equity: Inside the New Economy of Mind and Body

Sweat Equity goes inside the multi-billion-dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people-led by the most affluent-are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Run...