Sweet Leads: Harness the prospecting power of LinkedIn and Email to fill your calendar with qualified, high-value B2B meetings

Sweet Leads: Harness the prospecting power of LinkedIn and Email to fill your calendar with qualified, high-value B2B meetings

by Dancho Dimkov
Sweet Leads: Harness the prospecting power of LinkedIn and Email to fill your calendar with qualified, high-value B2B meetings

Sweet Leads: Harness the prospecting power of LinkedIn and Email to fill your calendar with qualified, high-value B2B meetings

by Dancho Dimkov

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Overview

If you are a B2B high-ticket service provider seeking to grow, you need cost-effective outreach to your ideal clients.

Sweet Leads is the perfect guide to identifying, approaching and nurturing prospects who need your solutions or you are looking to partner with. Using the proven six-step ZZ Framework, this concise handbook gives you the tools and know-how to plan, execute and optimise your outreach campaign.

Read this book to discover how to:

  • Simplify your B2B prospecting process
  • Attract and engage with strong, quality leads
  • Create an effective message strategy and copy framework
  • Build lasting relationships with your target clients
  • Take your business to the next level

Product Details

ISBN-13: 9781781336106
Publisher: Rethink Press
Publication date: 08/13/2021
Pages: 254
Product dimensions: 5.50(w) x 8.50(h) x 0.53(d)

About the Author

Dancho Dimkov MSc, Executive MBA, CMgr, CMC is a B2B outreach consultant, dedicated growth enthusiast and the founder and CEO of BizzBee Solutions. He is on a mission to help SMEs grow, working with their limited budgets. Learn more at www.BizzBeeSolutions.com

Table of Contents

Introduction

How I got here

Introducing the bees

The founding of BizzBee Solutions

What to expect from this book

Digital Outreach And The Marketing And Sales Synergy

100% marketing

100% sales

The ZZ Framework

SECTION ONE Digital Outreach Planning

1 Ideal Client Profile (Flower Scouting)

The Ideal Client Profile Framework

Internal forces

External forces

Fine-tune your ICP with LinkedIn

Conversation starters: how to engage your target

Chapter takeaway

2 Database (Nectar Collection)

The database framework

Preparation: before you start prospecting

Prospecting: find the right companies

Prospecting: find the right people

Prospecting: find their contact information

How can you automate prospecting?

Quality control

Chapter takeaway

3 Copy (Honeycomb Creation)

The copy framework

Define your goal – what do you want to achieve?

Create the right message strategy

Craft the messages

Chapter takeaway

Part 1: Conclusion

SECTION TWO Digital Outreach Execution

4 Campaign Execution (Honey Production)

The execution framework

Email configuration

Strong LinkedIn profile

Automated message set-up

Database set-up

Chapter takeaway

5 Nurture (Honey Tasting)

The nurture framework

Response obstacle

Problem obstacle

Solution obstacle

Meeting obstacle

Transfer obstacle (optional)

Marketing support

Chapter takeaway

6 Campaign Optimisation (Flavour Refining)

The optimisation framework

LinkedIn invitation and acceptance rate

Email sending, delivery and open rate

Response rate

Meetings

Chapter takeaway

Conclusion

Acknowledgements

The Author

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