ISBN-10:
0803959893
ISBN-13:
9780803959897
Pub. Date:
08/07/1996
Publisher:
SAGE Publications
Taking a Bite Out of Crime: The Impact of the National Citizens' Crime Prevention Media Campaign / Edition 1

Taking a Bite Out of Crime: The Impact of the National Citizens' Crime Prevention Media Campaign / Edition 1

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Product Details

ISBN-13: 9780803959897
Publisher: SAGE Publications
Publication date: 08/07/1996
Edition description: New Edition
Pages: 168
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Paul J. Lavrakas, Ph D, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.

Table of Contents

Crime Prevention and Information Campaigns
The National Citizens' Crime Prevention Media Campaign
Citizens, Crime, and Crime Prevention
Community Uses of and Reactions to the Campaign
How Citizens Responded to the Campaign
Campaign Costs, Benefits, and Effectiveness
Conclusions and Recommendations

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