Taking a Bite Out of Crime: The Impact of the National Citizens' Crime Prevention Media Campaign

by Garrett J. O'Keefe, Dennis P. Rosenbaum, Paul J. Lavrakas, Kathaleen Reid, Renee A. Botta

Overview

This accessibly written book presents a case study of a major United States initiative aimed at increasing public awareness of how citizens can protect themselves and others from crime. It examines the development and content of the 14-year long campaign and evaluates its impact on the public. The state-of-the-art data presented from this extensive survey on the public's perceptions, attitudes and behaviours with respect to crime leads to the authors providing excellent recommendations for future campaigns.

Product Details

ISBN-13:	9780803959897
Publisher:	SAGE Publications
Publication date:	08/07/1996
Edition description:	New Edition
Pages:	168
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Paul J. Lavrakas, Ph D, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.

Table of Contents

Crime Prevention and Information Campaigns
The National Citizens' Crime Prevention Media Campaign
Citizens, Crime, and Crime Prevention
Community Uses of and Reactions to the Campaign
How Citizens Responded to the Campaign
Campaign Costs, Benefits, and Effectiveness
Conclusions and Recommendations