It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things – often nothing more than themselves! Although Charles River Editors Marketing Series is geared toward business-oriented readers, the concepts of marketing can help people in all walks of life, including consumers.
In this introduction to marketing, an MBA will walk you through all the necessary components of a successful marketing strategy, with chapters on Advertising, Branding (both Personal and Business), Demographics/Segments, Strategy/Planning, Marketing to Businesses vs. Consumers, Online and Offline Marketing, and Research. The goal is to provide an introductory understanding of the subject and familiarize the reader with key terms and practices. Consider this a crash course in Marketing 101 for the 21st century!
