The Ancient Path To Creativity And Innovation

by Candace Long

Overview

There is a difference between a good idea and an inspired one. Settling for "good" ones cost the USA over $360 billion every year in failed innovations. Most books on creativity are written by left-brain thinkers but research shows creativity resides in the right-brain. Right-brain "creatives" are genetically wired to "hear" inspired ideas. . .sadly, they are not understood by business leaders.

THE ANCIENT PATH TO CREATIVITY AND INNOVATION is an inside look into the business experiences of a 40-year creative who, like other creatives, "hears" inspired ideas.

What's Inside:
1) How to unlock creativity in yourself and in your business.
2) The 18-step journey of an inspired idea.
3) How left-brain and right-brain thinkers can work together effectively.
4) How to survive and thrive as a creative.

Product Details

BN ID:	2940158711381
Publisher:	auDEO Publications
Publication date:	10/18/2017
Sold by:	Barnes & Noble
Format:	eBook
Pages:	150
File size:	2 MB

About the Author

Candace L. Long is recognized by many as one of today's thought leaders on inspired creativity. Past president of the National League of American Pen Women, the nation's oldest organization for creative women, she is a forty-year arts veteran who champions right-brain thinkers. She is also a forty-year business consultant with an MBA who understands left-brain thinkers. She founded Creativity Training Institute in 2004 to bring both sides of the brain together to help leaders tackle today's challenges. In 2014, she was named to the editorial board of the Journal for Creativity and Business Innovation, an international online publication of forward thinkers on applied business innovation.