The Bible: The Greatest Marketing Tool Ever Written

by Bernard Beck

Overview

The Bible: The Greatest Marketing Tool Ever Written explores the question: "Why was the Bible written?" Beck concludes that the Bible's authors wanted to enable the nascent Hebrew tribes to coalesce into a nation, and compares their efforts to the recommendations of top modern-day marketing authorities, illustrating the prescient marketing effort in the Bible. Beck demonstrates ways that the authors of the Bible chose the most efficient and effective channels for transmitting their still-relevant message. This historical study and education tool, whose clear explanation of marketing techniques can be applied to the most challenging twenty-first century marketing opportunities, presents points of conversation to individuals of all faiths.

Product Details

ISBN-13:	9780761852575
Publisher:	Bloomsbury Publishing
Publication date:	08/13/2010
Sold by:	Barnes & Noble
Format:	eBook
Pages:	146
File size:	1 MB

About the Author

Bernard Beck, a retired small-business entrepreneur, spent fifteen years as a marketing consultant and taught marketing, advertising, and sales management for ten years as an adjunct professor in the MBA program at the Newark and New Brunswick, NJ campuses of Rutgers University. During that time, he was also a teacher and principal in a synagogue Hebrew school.

Table of Contents

Chapter 1 Foreword
Part 2 Book One: Creation; and the Development of the Ruling Class
Chapter 3 Chapter 1: Marketing is a Science
Chapter 4 Chapter 2: Early Society
Chapter 5 Chapter 3: Needs, Wants, and Demands
Chapter 6 Chapter 4: The First Drama
Chapter 7 Chapter 5: Early Adopters
Chapter 8 Chapter 6: The Narrative Begins
Chapter 9 Chapter 7: Making Choices
Chapter 10 Chapter 8: Immorality and Redemption
Chapter 11 Chapter 9: The Purchase Decision
Part 12 Book Two: Joseph
Chapter 13 Chapter 1: Why Market Religion?
Chapter 14 Chapter 2: Effective Communication
Chapter 15 Chapter 3: Community Management
Chapter 16 Chapter 4: Equitable Distribution
Part 17 Book Three: Nationhood for the Millennia
Chapter 18 Chapter 1: Beliefs, Expectations, and Values
Chapter 19 Chapter 2: Corporate Culture
Chapter 20 Chapter 3: Developing Credibility
Chapter 21 Chapter 4: The Advertising Message
Chapter 22 Chapter 5: The Advertising Message
Chapter 23 Chapter 6: Magic and Rebellion
Chapter 24 Chapter 7: The Plagues
Chapter 25 Chapter 8: Emotional Appeals
Chapter 26 Chapter 9: In Flaming Anger
Chapter 27 Chapter 10: Gaining Commitment
Chapter 28 Chapter 11: Contiguity
Chapter 29 Chapter 12: The First Anthem and a Nation Born
Chapter 30 Chapter 13: Management CHange
Chapter 31 Chapter 14: The Sabbath
Chapter 32 Chapter 15: The New Mythology
Chapter 33 Chapter 16: Planning and Management Changes
Chapter 34 Chapter 17: Nation Building
Chapter 35 Chapter 18: Closing the Sale
Chapter 36 A Final Observation
Chapter 37 The new mythology of the Diaspora
Chapter 38 Comment on the use of the word "Mythology"

Editorial Reviews

Beck compares the marketing techniques of modern day industry experts to the biblical narrative.

Heritage: Florida Jewish News

In Bernard Beck's view of the Bible, the contemporary methodologies of marketing and advertising become the framework for analysis through which the creative powers of the storyteller/priests and their transmission of ancient traditions is viewed. Through this unique metaphor he seeks to explain the purpose and perspective of the classic religious text. As an exploration of the value system leading to the development of monotheism, The Bible: The Greatest Marketing Tool Ever Written challenges the reader's imagination, intellect, and spiritual quest.

Zachary I. Heller

Beck compares the marketing techniques of modern day industry experts to the biblical narrative.

Heritage: Florida Jewish News

There has got to be a reason why billions of people in this world — Jews, Christians and Muslims — consider the Bible sacred. The Bible: The Greatest Marketing Tool Ever Written provides a marvelous reason; the Bible speaks forcefully to the 21stcentury human being. This book reminds us that the message of religion is meant for more than one's personal life. It speaks to our daily dealings in society's marketplace. The old time religion has much to teach us Moderns. The Bible: The Greatest Marketing Tool Ever Written has lessons for all of us to incorporate into our lives. We owe a debt of gratitude to Bernard Beck for this informative, well-written, intellectually-stimulating presentation from which all of us can learn the keys to success in our relationship with others and ourselves.

Rabbi Mitchell Wohlberg