The Classical Marketing Book: Marketing lessons from the Romans and Greeks
What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2, 000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.
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The Classical Marketing Book: Marketing lessons from the Romans and Greeks
What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2, 000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.
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The Classical Marketing Book: Marketing lessons from the Romans and Greeks

The Classical Marketing Book: Marketing lessons from the Romans and Greeks

by Anthony Tasgal
The Classical Marketing Book: Marketing lessons from the Romans and Greeks
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The Classical Marketing Book: Marketing lessons from the Romans and Greeks

The Classical Marketing Book: Marketing lessons from the Romans and Greeks

by Anthony Tasgal

Overview

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2, 000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

Product Details

ISBN-13: 9781915951793
Publisher: LID Publishing
Publication date: 09/04/2025
Sold by: Barnes & Noble
Format: eBook
File size: 2 MB

About the Author

Anthony Tasgal spent 20 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities.
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