The Complete Customer Journey

by Andrew Stickland

Overview

Over the course of my working life I have been exposed to a plethora of customer engagements initially as a Software Developer/Engineer and latterly in Customer Success roles. This book is built upon my experiences and learnings over quite a varied career and will hopefully serve to help others on their work journey.

Product Details

BN ID:	2940186213192
Publisher:	Andrew Stickland
Publication date:	07/04/2024
Sold by:	Barnes & Noble
Format:	eBook
File size:	219 KB

About the Author

Andrew first encountered computers as a school boy in the early 1980’s. The days of ZX Spectrums, BBC Micros, Commodore 64s etc. That early interest in IT led to a long term career carrying forward to the present day.

Over the course of his career Andrew has worked in Software Development both hands-on and as a leader. He founded and, for many years, ran his own IT company offering a ‘one stop shop’ service for local companies.

Most recently (since 2012) Andrew has been involved in various aspects of ‘developer enablement’ working in the tools space (Atlassian, Clearvision & Valiantys) and then application security (Black Duck, Synopsys and Contrast Security).

Andrew’s Customer Centric view point is rooted in his experience founding and running his own company and matured over the years running customer facing operations in services and customer success roles.

“If it’s not what the customer wants or needs they are not likely to buy it. And, if they do buy it and it doesn’t work for them they are not going to buy it again, renew or buy more.”