The Complete Guide to Book Publicity: Second Edition

by Jodee Blanco

Overview

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.

Product Details

ISBN-13:	9781581159967
Publisher:	Allworth
Publication date:	05/01/2004
Sold by:	SIMON & SCHUSTER
Format:	eBook
Pages:	304
File size:	1 MB

About the Author

Jodee Blanco is a faculty member at New York University's Center for Publishing and the coauthor of The Evolving Woman and Please Stop Laughing at Me. Blanco splits her time between New York City and Chicago.

Table of Contents

	Preface	ix
	Acknowledgments	xi
1	What Are Publicity, Promotions, and Public Relations, and Why Are They So Important?	1
2	Different Strokes for Different Folks: How the Genre and Format of a Book Affect Publicity, Public Relations, and Promotions	19
3	What Is the Media, and How Does It Work: Focus on Print	35
4	What Is the Media, and How Does It Work: Focus on Broadcast	53
5	The Role of the Book Publicist	73
6	The Publicity Process from Nuts to Bolts	91
7	The Different Types of Campaigns and How to Choose the One That's Best for You	111
8	How to Write the Perfect Press Kit	123
9	The Secret Art of Media Research	155
10	The Ins and Outs of Pitching Media	167
11	How to Be an Exciting Interview for Print, Television, and Radio	179
12	The Author Tour	189
13	The Money Perspective	221
14	Beyond the Boundaries of Book Publicity: The Cross-Promotional and Ancillary Picture	233
15	Crisis Management: What to Do When Something Goes Wrong	247
16	When, Why, and How to Hire an Outside Publicist	257
17	Using the Internet as a Publicity Tool	267
	Appendix	279
	Index	281

Editorial Reviews

The founder of a public relations company and the engine behind the promotion of many best-selling books, Blanco sets out the steps of the publicity process. She peppers her account with anecdotes and personal hints. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews