The Crucial 12: Powerful Insights for Marketing Leadership

by Steve Wolgemuth

Overview

Get Marketing Traction with Twelve Questions. Why do some organizations get brilliant results from their marketing and others don't? Is it the people or agencies they engage or some secret marketing techniques they use? This book provides an unexpected answer to those universal questions: Better leaders get better marketing results. Are you that leader, and will your organization grow from great marketing under your direction? It can! Your success is just a few chapters away. This book will give you a unique, structured approach that even leaders without marketing savvy can employ, one couched in a powerful communication style by asking 12 crucial questions. Transform your leadership impact, identify your organization's weaknesses, uncover game-changing marketing opportunities and insights, and bring accountability and growth to your organization year-over-year.

Product Details

ISBN-13:	9781947305052
Publisher:	Bookpress Publishing
Publication date:	03/16/2020
Sold by:	Barnes & Noble
Format:	eBook
Pages:	248
File size:	535 KB

About the Author

How did Steve Wolgemuth go from being a top equestrian athlete to a successful marketing consultant He gets asked that a lot. In the early 90's Steve was listed as one of the USA's top Olympic caliber competitors. Leveraging that notoriety, he built an importing agency for other competitors to buy horses in Europe, an overnight success because of Steve's unique digital marketing prowess. Soon those talents earned Steve invitations from other business owners to build and execute their digital marketing strategies. That "side-job" grew into a multi-million dollar, award-winning marketing agency over the next decade, creating demand for Steve to consult with hundreds of business leaders across the USA and Canada, speak to business groups about marketing leadership, and share the stage at conferences with Google and other celebrated marketing experts.

Table of Contents

Why? 1

The epidemic of bad leadership 4

Question 1 What's our high-level strategy? 16

Question 2 How are we different? 33

Question 3 What do our customers experience? 54

Question 4 What's our marketing problem? 70

Question 5 What's the thing that sells the thing? 92

Question 6 How will people hear about us? 108

Question 7 How do we assemble the right team? 133

Question 8 How can we bring out the best in our marketing teams? 159

Question 9 How much should we spend? 177

Question 10 How will we track progress? 195

Question 11 What are we learning? 209

Question 12 Where do we start? 222

Final thoughts Marketing leadership matters 235

Editorial Reviews

The Crucial 12 nails one thing right from the start—great marketing strategy comes from asking great questions. Wolgemuth's client stories and personal experiences make this a compelling and informative read."

ADAM CARROLL - Author of Mastery of Money and Producer of the Documentary Broke

...well written and chock-full of insights and simple, practical action steps——real blue print for small business leaders to get traction in their marketing."

Wayne Kurzen - Certified EOS Implementer

This is the antidote to the typical 'Ready, Fire, Aim' marketing approach. A thoughtful, strategically sound book for business owners and managers."

JAY BAER - Founder of Convince & Convert and Co-Author of Talk Triggers

This is the antidote to the typical ‘Ready, Fire, Aim’ marketing approach. A thoughtful, strategically sound book for business owners and managers.

JAY BAER – Founder of Convince & Convert and Co-Author of Talk Triggers

The Crucial 12 nails one thing right from the start––great marketing strategy comes from asking great questions. Wolgemuth’s client stories and personal experiences make this a compelling and informative read.

ADAM CARROLL – Author of Mastery of Money and Producer of the Documentary Broke

...well written and chock-full of insights and simple, practical action steps––––real blue print for small business leaders to get traction in their marketing.

Wayne Kurzen – Certified EOS Implementer