The Culturally Customized Web Site

by Nitish Singh, Arun Pereira

Overview

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com

Product Details

ISBN-13:	9781136358524
Publisher:	Taylor & Francis
Publication date:	04/18/2005
Sold by:	Barnes & Noble
Format:	eBook
Pages:	176
File size:	7 MB

About the Author

Nitish Singh, Arun Perepson

Table of Contents

Chapter 1 Culture: The New Imperative in Web Design; Chapter 2 The Rationale for Cultural Customization; Chapter 3 A Cultural Values Framework for Web Design; Chapter 4 Cultural Customization: Individualism-Collectivism; Chapter 5 Cultural Customization: Uncertainty Avoidance; Chapter 6 Cultural Customization: Power Distance; Chapter 7 Cultural Customization: Masculinity-Femininity; Chapter 8 Cultural Customization: High-Low Context; Chapter 9 Cultural Customization: The Future is Here;