The Founder Handbook: How to get your first ten enterprise customers

The Founder Handbook is a collection of topics from two operators: Andrius Sutas, a company founder and CEO, and Siobhan Clarke, who invests in and supports multiple startups with helping to define and execute their growth plans.


Why does this book matter?

There are no set rules on how to succeed in building and then scaling your startup. However, we believe that there are universal lessons that every successful founder has to learn. This wisdom is usually accumulated the hard way - doing something, failing at it, learning from it and then repeating the cycle. In this book we share these experiences so that you can get a head start.


Praise for the founder handbook:

The great thing Siobhan and Andrius are offering founders with this book is lessons that work in practice - this is not theoretical, it's from the school of hard knocks.

-PAUL MCNABB, CO MANAGING PARTNER AT EPISODE 1 VENTURES


In 10 years of B2B investing every initial conversation with a startup entrepreneur distils down to the belief that "if we build a better product they will come" - they don't. When this reality becomes general knowledge inside of the startup team then this is where this book steps in - a practical, grounded and structured grand insight on how to get the sales traction to the A round.

-JOHN STRAW, SENIOR ADVISOR - MCKINSEY AND COMPANY


This book is an engaging and entertaining read - and one that packs a huge amount of hard-won wisdom into a relatively small space. Any founder will find their daunting journey a little easier having read this. One of the most valuable gifts to give anyone charting a course through uncertainty is a set of great questions to ask of yourself and others - Siobhan and Andrius more than deliver on this front.

-STEPHEN COOK, MANAGING PARTNER AT BP LAUNCHPAD

1139583704
The Founder Handbook: How to get your first ten enterprise customers

The Founder Handbook is a collection of topics from two operators: Andrius Sutas, a company founder and CEO, and Siobhan Clarke, who invests in and supports multiple startups with helping to define and execute their growth plans.


Why does this book matter?

There are no set rules on how to succeed in building and then scaling your startup. However, we believe that there are universal lessons that every successful founder has to learn. This wisdom is usually accumulated the hard way - doing something, failing at it, learning from it and then repeating the cycle. In this book we share these experiences so that you can get a head start.


Praise for the founder handbook:

The great thing Siobhan and Andrius are offering founders with this book is lessons that work in practice - this is not theoretical, it's from the school of hard knocks.

-PAUL MCNABB, CO MANAGING PARTNER AT EPISODE 1 VENTURES


In 10 years of B2B investing every initial conversation with a startup entrepreneur distils down to the belief that "if we build a better product they will come" - they don't. When this reality becomes general knowledge inside of the startup team then this is where this book steps in - a practical, grounded and structured grand insight on how to get the sales traction to the A round.

-JOHN STRAW, SENIOR ADVISOR - MCKINSEY AND COMPANY


This book is an engaging and entertaining read - and one that packs a huge amount of hard-won wisdom into a relatively small space. Any founder will find their daunting journey a little easier having read this. One of the most valuable gifts to give anyone charting a course through uncertainty is a set of great questions to ask of yourself and others - Siobhan and Andrius more than deliver on this front.

-STEPHEN COOK, MANAGING PARTNER AT BP LAUNCHPAD

28.99 In Stock
The Founder Handbook: How to get your first ten enterprise customers

The Founder Handbook: How to get your first ten enterprise customers

The Founder Handbook: How to get your first ten enterprise customers

The Founder Handbook: How to get your first ten enterprise customers

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Overview

The Founder Handbook is a collection of topics from two operators: Andrius Sutas, a company founder and CEO, and Siobhan Clarke, who invests in and supports multiple startups with helping to define and execute their growth plans.


Why does this book matter?

There are no set rules on how to succeed in building and then scaling your startup. However, we believe that there are universal lessons that every successful founder has to learn. This wisdom is usually accumulated the hard way - doing something, failing at it, learning from it and then repeating the cycle. In this book we share these experiences so that you can get a head start.


Praise for the founder handbook:

The great thing Siobhan and Andrius are offering founders with this book is lessons that work in practice - this is not theoretical, it's from the school of hard knocks.

-PAUL MCNABB, CO MANAGING PARTNER AT EPISODE 1 VENTURES


In 10 years of B2B investing every initial conversation with a startup entrepreneur distils down to the belief that "if we build a better product they will come" - they don't. When this reality becomes general knowledge inside of the startup team then this is where this book steps in - a practical, grounded and structured grand insight on how to get the sales traction to the A round.

-JOHN STRAW, SENIOR ADVISOR - MCKINSEY AND COMPANY


This book is an engaging and entertaining read - and one that packs a huge amount of hard-won wisdom into a relatively small space. Any founder will find their daunting journey a little easier having read this. One of the most valuable gifts to give anyone charting a course through uncertainty is a set of great questions to ask of yourself and others - Siobhan and Andrius more than deliver on this front.

-STEPHEN COOK, MANAGING PARTNER AT BP LAUNCHPAD


Product Details

ISBN-13: 9781838365714
Publisher: Sutas Labs Ltd
Publication date: 03/22/2021
Sold by: Barnes & Noble
Format: eBook
Pages: 206
File size: 4 MB

About the Author

Andrius is one of the founders and CEO of AimBrain, acquired by the market leader in the space at that time. Over the years, he tried many approaches to starting and scaling a startup that didn't work and, with Siobhan's help, a few that did.
Siobhan is an operating partner at BP Launchpad, investing in and scaling energy companies. She has past experience in sales and strategy roles in startups and big tech. Her expertise lies in finding the value exchange and getting the right things done.

Table of Contents

Introduction

Chapter One - Why do startups fail?

Chapter Two - What is business development?


ACT I: Start the business flywheel

Chapter Three - Step 1: Create a hypothesis

Chapter Four - Step 2: Test the problem

Chapter Five - Step 3: Test the solution

Chapter Six - Step 4: Adapt or die

Chapter Seven - Nobody else matters

Chapter Eight - Know your early metrics

Chapter Nine - Running a successful pilot

Chapter Ten - Understanding why customers leave


ACT II: Increasing the business flywheel momentum

Chapter Eleven - Making new friends

Chapter Twelve - Negotiating your first contract

Chapter Thirteen - Choosing the right market

Chapter Fourteen - What the hell is product-market fit, anyway

Chapter Fifteen - Raising your first round

Chapter Sixteen - Find the right incentives

Chapter Seventeen - Prepare for the future scale


ACT III: Holding out for a hero

Chapter Eighteen - The final step

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