The Fundamentals of Graphic Design
Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
1015699006
The Fundamentals of Graphic Design
Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
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The Fundamentals of Graphic Design

The Fundamentals of Graphic Design

The Fundamentals of Graphic Design
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The Fundamentals of Graphic Design

The Fundamentals of Graphic Design

Overview

Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.

Product Details

ISBN-13: 9781474270298
Publisher: Bloomsbury Publishing
Publication date: 10/17/2019
Series: Fundamentals
Sold by: Barnes & Noble
Format: eBook
Pages: 192
File size: 108 MB
Note: This product may take a few minutes to download.

About the Author

Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book, The Production Manual, Fundamentals of Typography and Design Genius among others.

Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design.

Nigel Ball is course leader for graphic design at the University of Suffolk, UK.
Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.
Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK.

Table of Contents

Introduction

Graphic design as a discipline
What is graphic design?/ What is a graphic designer? / Group structures and working methods / Graphic design today

Influences and creative elements
Graphic design: art or craft? / Industrialisation / Technology / Typography / Consumerism / Identity and branding / Social responsibility / Modernism and postmodernism / Nostalgia and rhetoric / Semiotics / Vernacular

The graphic design process
The brief / Articulating design / Sources of inspiration / Design as problem solving / Creative thinking / Wit and humour / Layers of meaning / Development and experimentation / Art direction / Prototyping / Commissioning art

Delivering the message
Print / Direct mail and digital marketing / Information design / Packaging / Screen design / Environmental design

Procuring work
Self-promotion / Portfolios

The production process
Basic tools / Digital tools / Specialist colour / File formats / Print finishing

Glossary
Organisations and online resources
Index
Acknowledgements
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