The Future of Design: Global Product Innovation for a Complex World

by Lorraine Justice

Overview

How can today's designers better engage with new and emerging technologies to take advantage of the opportunities these technologies can bring?

"An insightful treatment of how design must change to address the many challenges with a world of global companies and design teams."--Don Norman, author, The Design of Everyday Things

WHAT ARE THE 10 GLOBAL FACTORS THAT DETERMINE DESIGN SUCCESS?

Using a wealth of examples from across multiple industries and countries, design expert Lorraine Justice fully explores the factors that will determine your success and provides a unique framework for navigating the industry into the future.

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

Product Details

ISBN-13:	9781473684690
Publisher:	Quercus
Publication date:	06/04/2019
Sold by:	Hachette Digital, Inc.
Format:	eBook
File size:	2 MB

About the Author

Lorraine Justice is Professor of Industrial Design and the former Dean of the College of Imaging Arts and Sciences at the Rochester Institute of Technology (RIT). She is a Fellow of the Industrial Designers' Society of America (IDSA) and was named one of the top 40 designers to watch by ID Magazine. She was also named one of the top 50 in product design in 2016. She serves on six editorial boards for design journals around the world and, as a judge for design competitions around the world.

Table of Contents

Acknowledgments vii

Introduction: The Future of Design 1

Chapter 1 What Will Make a Global Product Successful? 19

Chapter 2 Impacts on Product Success or Failure 33

Chapter 3 The Design Process, Design Thinking, and Innovation 47

Chapter 4 Attributes of Great Product Design 60

Chapter 5 Spaces for Innovation 70

Chapter 6 Supporting Design Teams 84

Chapter 7 How to Evaluate Product Concepts 99

Chapter 8 Growing a Global Product 111

Chapter 9 Summaries and Conclusions: Design Reasoning with Insights 125

Endnotes 133

Lorraine's Work with Clients 143

Index 145

Editorial Reviews

"This is a hugely important book that appears at a critical time."—Bruce Nussbaum, Mentor-in-Residence, New Museum, NYC, former Managing Editor, BusinessWeek

"A must read for anyone who recognizes the need to graduate past a world of objects made of wood and metal, to design experiences that will largely be made out of computer codes."—John Maeda, Global Head of Computational Design + Inclusion, Automattic, Inc.

"The Future of Design is an excellent overview of professional design. It's an invaluable resource for those interested in pursuing a career in the field or for entrepreneurs looking to harness the power of great design."—Carole Bilson, President, Design Management Institute

"Lorraine Justice has created a guide that will help designers and those who want to learn what design is and can be. Her experience as an educator, strategist and researcher provides the base to describe the who, what and why in design."—Craig M. Vogel, FIDSA, FRSA. Associate Dean, College of DAAP, University of Cincinnati

"The Future of Design is a timely book for designers, students in design disciplines, business, CEOs, product managers, and team players."—Min Wang, Professor at Central Academy of Fine Arts, Founding partner at HYVC

"The Future of Design is an authoritative and inspiring exploration into the role of design in production and society, technology and the market."—Lorenzo Imbesi, PhD, Full Professor of Design, Chair of Sapienza Design Research, Sapienza University of Rome

"An important contribution to the field of design."—Rama Gheerawo Director, The Helen Hamlyn Centre for Design, Royal College of Art

"Lorraine Justice provides a new interpretation of 'the future of design' in this networked digital era, while the narrative structure has set up a personalized framework for design practitioners, managers, and researchers."—Yongqi Lou, Dean and Professor, the College of Design and Innovation, Tongji University, Executive Editor, She Ji. The Journal of Design, Economics, and Innovation

From the Publisher

2019-11-21
An overview of the principles of design focuses on globalization and technological developments.

In this business book, Justice (China's Design Revolution, 2012) looks at product design in the context of the global economy. The author concentrates on products sold internationally and leads readers through the process of designing and testing. Justice pays particular attention to making sure the design fits the needs and preferences of customers in each regional market. The book teaches readers to develop and apply design thinking skills and "the nuances of design reasoning" throughout the planning process and to understand how the result aligns with overall business goals. The author also explores ways in which technology is changing both the world of design itself and how people expect to interact with products. The book emphasizes the possibilities of a design-driven future and the ethical responsibilities creators must embrace ("Designers and other disciplines related to technology will need to take a prominent role, with values and ethics as a key part of their education") in order to make it beneficial. Justice incorporates many anecdotes and examples from her own work (for instance, modifying a focus group format in Hong Kong to make participants comfortable sharing their opinions) and that of other designers, providing illustrative stories that constitute one of the volume's strengths. On the whole, the book is well organized and covers a substantial amount of territory despite its short length, though much of it is presented at a high level rather than in significant detail. But the author points readers to plenty of additional resources with further information, both throughout the text and in extensive endnotes. Justice also does an excellent job of explaining that design exists within a cultural context, and both regional differences and technological developments may require creators to regularly adjust their thinking ("What you think of as good design attributes may change in the future based on what becomes culturally important").

A skillful, comprehensive, and complex look at design as it's shaped by technology and culture.

Kirkus Reviews