The Language of Content Strategy

The Language of Content Strategy

by Scott Abel, Rahel Anne Bailie

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Overview

The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession.

Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy.

The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients.


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Product Details

ISBN-13: 9781937434342
Publisher: XML Press
Publication date: 02/26/2014
Pages: 138
Product dimensions: 5.50(w) x 8.50(h) x 0.30(d)

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