The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles

The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles

by Richard Poulin
ISBN-10:
1592538258
ISBN-13:
9781592538256
Pub. Date:
10/01/2012
Publisher:
Rockport Publishers
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Overview

The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles

For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. New in paperback, The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language—graphic design—what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

Product Details

ISBN-13: 9781592538256
Publisher: Rockport Publishers
Publication date: 10/01/2012
Edition description: Reprint
Pages: 288
Sales rank: 480,784
Product dimensions: 8.12(w) x 10.12(h) x 0.87(d)

Table of Contents


Introduction

1 Point

2  Line

3  Shape

4  Form 

5  Light 

6  Color

7  Texture

8  Scale 

9  Movement

10  Space

11   Balance

12  Symmetry

13  Asymmetry

14  Tension

15   Closure

16  Expression

17   Abstraction

18  Tone

19  Contrast

20  Figure–Ground

21  Frame

22  Proportion

23 Image

24 Pattern

25 Typography

26 Grid

Glossary 

Bibliography 

Index 

Contributors 

About the Author

Dedication

Acknowledgments

Image Resources 

Colophon 

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