The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles

For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language—graphic design—what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

To understand visual communications one has to first understand by seeing. To develop this discipline or visual sense is similar to learning a new language with its own unique alphabet, lexicon (vocabulary), and syntax (sentence structure). This book provides clear, concise information that will enhance visual literacy, while using dynamic, memorable visual references to inspire and reinforce the skill of seeing.

1025479791
The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles

For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language—graphic design—what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

To understand visual communications one has to first understand by seeing. To develop this discipline or visual sense is similar to learning a new language with its own unique alphabet, lexicon (vocabulary), and syntax (sentence structure). This book provides clear, concise information that will enhance visual literacy, while using dynamic, memorable visual references to inspire and reinforce the skill of seeing.

29.99 In Stock
The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles

The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles

by Richard Poulin
The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles

The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles

by Richard Poulin

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$29.99 

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Overview

For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language—graphic design—what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

To understand visual communications one has to first understand by seeing. To develop this discipline or visual sense is similar to learning a new language with its own unique alphabet, lexicon (vocabulary), and syntax (sentence structure). This book provides clear, concise information that will enhance visual literacy, while using dynamic, memorable visual references to inspire and reinforce the skill of seeing.


Product Details

ISBN-13: 9781610602334
Publisher: Rockport Publishers
Publication date: 04/01/2011
Sold by: Barnes & Noble
Format: eBook
File size: 33 MB
Note: This product may take a few minutes to download.

About the Author

Richard Poulin is a Principal of Poulin + Morris Inc., an internationally recognized design consultant firm located in New York City. His work has been published in numerous periodicals and books, is in the permanent collection of the Library of Congress, and has received awards from professional organizations, institutions, and publications. Poulin is a Fellow of the Society for Environmental Graphic Design, the organization’s highest honor. He is also a recipient of a research grant in design history from the Graham Foundation for the Advanced Studies in the Fine Arts.

Read an Excerpt

Paris Diderot Université’s logotype is literally based on an “X marks the spot” graphic representation or, in this case, the intersection of two visual elements or lines creating a singular point. Additionally, the dots of the lowercase i’s in the words Paris and Diderot are shared to create a visual focal point and integration between the two words, providing a much stronger and cohesive unity to the overall message.
- Catherine Zask, Paris, France

Table of Contents

Introduction

1 Point

2  Line

3  Shape

4  Form 

5  Light 

6  Color

7  Texture

8  Scale 

9  Movement

10  Space

11   Balance

12  Symmetry

13  Asymmetry

14  Tension

15   Closure

16  Expression

17   Abstraction

18  Tone

19  Contrast

20  Figure–Ground

21  Frame

22  Proportion

23 Image

24 Pattern

25 Typography

26 Grid

Glossary 

Bibliography 

Index 

Contributors 

About the Author

Dedication

Acknowledgments

Image Resources 

Colophon 
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