The Long and the Short of It (International edition): A guide to finance and investment for normally intelligent people who aren't in the industry

by John Kay

Overview

The follies of finance have threatened the stability of the global economy, and the world of finance has become increasingly complex and sophisticated, but also greedy, cynical and self-interested. The Long and the Short of It provides a guide to the complexities of modern finance and explains how to put your finances in the only hands you can confidently trust - your own.
In this new, wholly updated edition of The Long and the Short of It, you will learn everything you need to be your own investment manager. You will recognise your investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. You will discover the principles of sound investment and the research that supports these principles. Crucially, you will learn a practical investment strategy and how to implement it.

Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.

Product Details

ISBN-13:	9781782832690
Publisher:	Profile
Publication date:	12/01/2016
Sold by:	Barnes & Noble
Format:	eBook
File size:	758 KB

About the Author

John Kay is 'both a first-class economist and an excellent writer' (Financial Times). He is a visiting professor at the London School of Economics, a Fellow of St John's College, Oxford and director of several public companies. He contributes a weekly column to the Financial Times. He chaired the UK government review of Equity Markets which reported in 2012 recommending substantial reforms. He is the author of many books including Obliquity [9781846682896] and Other People's Money [9781781254455] both published by Profile Books.
Sir John Kay is one of Britain's leading economists. A Fellow of the British Academy and Royal Society of Edinburgh, he was the founding dean of the Oxford Business School and has held chairs at London Business School and LSE. He is a winner of the Senior Wincott Award for Financial Journalism for his Financial Times columns. Other People's Money won the Saltire Prize and was shortlisted for the Orwell Prize for Political Writing. His other books include Obliquity, The Long and Short of It, Greed is Dead and Radical Uncertainty.

Editorial Reviews

To manage your money well means that you should understand a few key principles. John Kay explains all that you need to understand.,Mr Kay is a brilliant writer.,John Kay is one of the most engaging and accessible writers on economics in Britain today,Not only is it a highly enjoyable read, but this is one of the most useful and original books on investment I have ever seen. I cannot recommend this book highly enough, both for seasoned investors seeking wisdom and for those at a much earlier stage.,An admirable debunker of myths and false beliefs - Kay can see substantial things others don't.

From the Publisher