The Marketer's Playbook: The CMO's Guide to Modern Marketing

The Marketer's Playbook: The CMO's Guide to Modern Marketing

by Tony Quin

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Product Details

ISBN-13: 9780999858509
Publisher: IQ Agency
Publication date: 05/21/2018
Pages: 220
Sales rank: 957,830
Product dimensions: 6.00(w) x 9.00(h) x 0.60(d)

Table of Contents

Introduction: Connecting the Dots

What’s changed, how it will affect you, and what you can do about it

Chapter 1: Think Before You Act

Develop the strategic plan that shows you what to do

Chapter 2: The Engine for Growth

Ensure you have a healthy brand ready to go to market

Chapter 3: Hello World

Connect with consumers for the first time

Chapter 4: Courting Success

Cultivate prospects until they are ready to become buyers

Chapter 5: Closing the Deal

Convert prospects into customers

Chapter 6: Winning the Marathon

Keep customers and turn them into advocates

Chapter 7: Firing on All Cylinders

How to build and operate the system

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