The New Rules of Consumer Privacy

The New Rules of Consumer Privacy

by Peter Trepp

NOOK Book(eBook)


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To survive in today's fast-changing landscape, companies need to balance consumers' often-competing desire for privacy, security and convenience. In The New Rules of Consumer Privacy, FaceFirst CEO Peter Trepp establishes the new paradigm for the privacy contract between consumers and organizations that balances these three vital concerns.


-The Five Privacy Principles every company must adhere to
-The new rules of responsible data handling, according to leading academics and visionaries
-How technology adoption has forever changed our expectations of privacy
-How to deliver security, privacy and convenience at the same time
-Why transparency matters to brand loyalty
-The global legislative landscape
-The future of AI

The New Rules of Consumer Privacy is essential for executives, entrepreneurs, product managers and anyone interested in privacy and the consumer experience.

Product Details

BN ID: 2940161774137
Publisher: FaceFirst, Inc.
Publication date: 10/23/2018
Sold by: Barnes & Noble
Format: NOOK Book
File size: 1 MB

About the Author

Peter Trepp is CEO of FaceFirst, a global patented enterprise-grade facial recognition software platform designed to be scalable, fast and accurate while maintaining the highest levels of security and privacy. As an executive leader, investor and entrepreneur, Peter has helped numerous technology companies achieve successful exits, including CSC’s purchase of ServiceMesh, BlackLine’s sale to Silver Lake Sumeru, and RedHat’s acquisition of Inktank. He earned his MBA at the UCLA Anderson School of Management and BS degree in Economics from UC Irvine. Peter is a widely quoted industry expert whose thought leadership has appeared in the Wall Street Journey, New York Times, Bloomberg, Digital Journal, Education Week, Business Insider and elsewhere.

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