The Old Rush: Marketing For Gold In the Age of Aging

by Peter Hubbell

Overview

Marketing for Gold in the Age of Aging The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity a chance to propel their brands and businesses forward rapidly and on a global scale. In this book, Peter Hubbell makes a strong case for why the nearly 80 million baby boomers are marketing's most valuable generation and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success. The lessons from the Gold Rush are particularly apt to the modern day Old Rush: decisiveness, agility, creativity, and perseverance will be the skills needed to thrive with the aging consumer.

Product Details

BN ID:	2940157436452
Publisher:	LID Publishing
Publication date:	01/13/2017
Sold by:	Barnes & Noble
Format:	eBook
File size:	3 MB

About the Author

Peter Hubbell is the Founder and CEO of BoomAgers, an industry-leading advertising agency dedicated to the aging consumer. In this role, Peter has become one of the pre-eminent communications experts in the global aging space and is a sought after speaker. With over 30 years experience as a top ad agency executive, Peter s career led him to the global board of Saatchi & Saatchi, where he was responsible for one of its largest global clients. Peter honed his marketing acumen and creative business skills as a long-standing partner with blue-chip clients including Procter & Gamble, Pillsbury and General Mills."