The Power of Starting Something Stupid: How to Crush Fear, Make Dreams Happen, and Live Without Regret

The Power of Starting Something Stupid: How to Crush Fear, Make Dreams Happen, and Live Without Regret

by Richie Norton, Natalie Norton

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Product Details

ISBN-13: 9781609074883
Publisher: Deseret Book Company
Publication date: 01/01/2013
Sold by: Barnes & Noble
Format: NOOK Book
Sales rank: 306,792
File size: 1 MB

About the Author

Richie Norton is the author of the #1 Amazon download, Résumés Are Dead and What to Do About It as well as the popular blog, Start Stuff. Pacific Business News recognized Richie as one of the top Forty Under 40 "best and brightest young businessmen" in Hawaii. He is an entrepreneur, a sought-after speaker, and an international business development consultant. Richie is happily married to Natalie, and they have four sons.

Read an Excerpt

The Paradox of Stupid as the New Smart

Let me whisper a secret directly into your ear: If someone thinks that your ideas, or the changes you want to make, or the dreams bubbling up inside of you, are stupid, welcome to the Club. You're in the company of the world's leading innovators, change agents, thought leaders, inventors, entrepreneurs, intrapreneurs, philanthropists, executives, employees, educators, youth, moms, dads, families, philosophers, mentors, and more.

We all want to be smart. We're scared of failure. Scared of falling behind. Scared of being foolish. Scared of looking stupid. No one wants any of that.

Or do we?

Maybe the smartest people in the world know something we don't. Maybe they know that in order to be smart, in order to make significant contributions to the world, and in order to spur significant change in their own lives, they sometimes have to act on ideas that others might initially perceive as stupid.

Table of Contents

Foreword by Stephen M. R. Covey

Part I: Stupid Is the New Smart
1. What You Must Know First: Gavin’s Law
2. The Anatomy of Stupid as the New Smart: Used Blue Jeans and the Creative Puzzle
3. Where You Don’t Want to Be: Lost in Waiting
Part II: The Time Has Come
4. The Bezos Test: Will I Regret It When I’m 80?
5. The T.E.M. Gap: No Time, No Education, No Money = No Excuse
Part III: The Business of Stupid 78
6. Innovation and the Stupid Loop: Don’t Get Stuck at Model T
7. Stupid Projects: How One Thing Leads to Another
Part IV: Making It Happen
8. Crush Fear: How to Turn High Fear into High Achievement
9. End Pride: The Humble Power Alternative
10. Overcome Procrastination: Breaking the “Tomorrow” Habit
11. Be Authentic: The Power of Authenticity
12. The 5 Actions of the New Smart: Serve, Thank, Ask, Receive, Trust
13. Leverage Existing Resources: How to Make Moccasins for a Kardashian and Do Anything Else You Want to Do
14. The End of the Book. The Beginning of Your New Smart Life

Additional Resources

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The Power of Starting Something Stupid: How to Crush Fear, Make Dreams Happen, and Live Without Regret 4.9 out of 5 based on 0 ratings. 38 reviews.
Anonymous More than 1 year ago
Awesome book that combines inspiration with perspiration. It's not enough to just be inspired or to have an idea unless you are prepared to take some action and see it through. This book is the kick in the butt type of book for anyone with an idea or goals. If you're out of work and looking for new job or starting your own business...this is for you! If you're a stay-at-home Mom and looking to start a side business or start blogging...this is for you! If you're unhappy in your current job and looking to take your great ideas and start something "stupid" (which is really the new smart!) then this book is your start! Don't let fear and excuses prevent you from reaching beyond yourself and becoming who you want to be.
Scott-W-Christley More than 1 year ago
This is my third time through this book. It's very motivating and encouraging. I met Richie in college where he was the Student Body President. He is the real deal. He is funny, down to earth, humble, fun, creative, and super smart. Seriously. I've known him for 10 years now and he is still the same super-positive guy I've ever known. I've eaten at his kitchen table, played with his kids, and been amazed at his wife's photography skills. So this book is just the embodiment of Richie - his voice shines through and through. You should really look up some of his youtube videos to kind of see the kind of guy he is. He's a little goofy and cheesy, but that is all part of the package. Richie has helped so many other people succeed in their businesses and he is very selfless. He is truly not in it for the money. It's about helping people and that is rare, rare thing to find in this world. I have never been so excited about my own life goals and ideas as I am at the moment and a HUGE part of that started with reading this book. You won't regret it. 
Anonymous More than 1 year ago
This is the first book review I've ever written and I'm writing because this THE POWER OF STARTING SOMETHING STUPID IS REFRESHING! I read Seth Godin, Dan Pink, Malcolm Gladwell, Covey, Ferriss, and the classic business books and I realize I subconsciously expect a similar feel from each of them. This book took it to a new level for me. The author just nailed it. It's timely and so easily implementable, I can't imagine reading this book and not having breakthroughs. Here's what I think it is: 1. At the end of the day, business books show you a list of things you need to be doing better. Thats important but this one is so light and freeing based on what I'm already doing and make more mistakes. Richie is incredibly persuasive in reframing what we all know, which is making mistakes and doing "Stupid" things is awesome. He just strips the heaviness out of it. It really feels like it's just an invitation to the party and you've already earned your way in. Also, it is truly INCREDIBLE to me that this is Richie Norton's first book. He's young and the testimonials by the big guns are enough a reason to buy this book. So thats my review. I highly recommend buying this book and jumping in it immediately!
Anonymous More than 1 year ago
Thanks to Richie, I now strong believe stupid is the new smart. Simple concept. Bold way of stating it. Huge thanks for his words and ongoing interaction with his community. Read this book and get ready to be bear hugged with inspiration. Quit reading this review and go read his book. Cheers Richie!
Anonymous More than 1 year ago
good Good
Anonymous More than 1 year ago
I had a chance to speak with Richie Norton about this new book for my blog Tiffinbox. As a site that helps photographers elevate their presence in the world, I was humbled by how quickly Norton accepted to speak with me, despite his busy life as an MBA student.  We address the book and about all those things that challenge people when it comes time to take action. The book itself reads easily. No high faluting jargon and no psycho babble. Clear examples and steps to move ahead. It's a refreshing shift from a slew of other books in the market. As I told Norton, the book reads as if a friend was speaking to me. I wholly recommend you pick this up. It might just change your perspective especially if you are quietly cooking up a "stupid" idea.
DrWoolner More than 1 year ago
Incredible book full of practical advice and insight on how to follow your dreams and make stuff happen. I have read a lot of different books in the self-improvement and entrepreneurship genres and I can say that this book is one of my all-time favorites. Richie has a way with words and really delivers in this book. I am certain that this book is going to change of lot of people's lives and ultimately bring about some really "stupid" ideas.
Anonymous More than 1 year ago
The biggest take-away from this book is to learn to trust myself. I need to learn to listen to the authentic part of me that has had stupid ideas my whole life, but that I've tucked away and silenced because for so long I've thought that that ME was the silly child that needed to be told to go sit quietly in the corner until it was time for dinner. As I read this book, I am now beginning to listen to that ME, the real ME. By doing that, I will truly be living MY life, and not some other person's vision for my life!
Anonymous More than 1 year ago
This book is dead on in pulling together great information that shows how fear stands in the way of so much, most especially the fear of looking stupid.  Having the courage to do just that, to look stupid, has been the start of so many incredible things in this world.  Richie and his family have been through a lot in their lives - and Richie's take about what matters, what we are capable of and how we get stopped is powerful stuff.  Highly recommended.
Anonymous More than 1 year ago
“The line between fear and pride is nearly imperceptible. At the heart of pride is the fear of looking stupid. Pride convinces people to feel justified in quitting because, for prideful people, approval is sought at all costs-even at the cost of success.” Richie Norton The Power of Starting Something Stupid: How to Crush Fear, Make Dreams Happen & Live Without Regret Pride is the opposite of the new smart. Richie Norton ‘s new book THE POWER OF STARTING SOMETHING STUPID talks about “How to crush fear, make dreams happen & live without regret.” I want to invite you to pre-order it now. I want to help Richie get this to be #1 on the Amazon list and it’s a book you won’t regret purchasing and owning. It is helping me work through some things that have kept me from following through on dreams – really stupid ideas that are in reality the “New Smart” (as he calls it).
Anonymous More than 1 year ago
I wasn't expecting "The Power of Starting Something Stupid" to resonate with me so deeply. I'm a stay at home mom to 6 young children and have been for the past 9 years. Before I read Richie's book I didn't feel like I had dreams I wasn't living. I was content living my daily routing. But Richie reminded me of long lost dreams and sparked new ideas to make those dreams realities. Since finishing this book, our family has decided to make a long awaited move across the Pacific. And I have plans in the works to start up a business that is compatible with raising my family. I think the reason I connected so deeply with this book is because I realized all the best decisions I've made in my life so far have been stupid ones! Richie's words have given me the courage and insight to pay attention to finding and doing things that make me excited to live and not just be a passive participant in my own life.
Anonymous More than 1 year ago
Even if you were to only read the first two chapters in this book you would walk away with something that will challenge you to reexamine how you live your life and what is really important to you. This book is laced with courage. It permeates the words on the page. And guess what? We all need a healthy scoop of it. Gavins' law has been in my heart for years. I only needed someone to articulate it for me to realize how core it is to who I am. As I started to read more about what it meant to live to START, START to live the hairs stood up on the back of my neck. It's kind of like one of those things that you've always known but for some reason their are tons of conventions so commonly spouted off out their in the "real world" that prompt you to brush it aside. That's basically people trying to be smart by being stupid. Their parroting something they've always heard even though their better self is telling them otherwise. Like someone more famous than I will ever be said, "Breakthroughs seem stupid to others, otherwise everyone would think of them and they wouldn't be breakthroughs." If you are looking for a breakthrough in your life, your career, or the way in which you view yourself and your dreams I highly recommend this book. For me it was electrifying and that's not really something you say about a book in this genre.
Anonymous More than 1 year ago
I am the Founder of a YouTube strategy and marketing company. This book not only applies to our daily practices, but to everyday life as well. I have been SO pleased with the content in this book so far. My favorite book since Outliers by Malcom Gladwell. Richie Norton has communicated his message beautifully
Anonymous More than 1 year ago
This really spoke my language! My hubby reads many business books & there are many that bore me. So I am always hesitant to pick up motivational business books, but this was speaking my language. I don't know why but STUPID really pulled me in, maybe because I think my ideas are stupid all the time. But this book really spoke to me and as a stay-at-home mom I don't feel that with a lot of business books. I LOVED IT! LOVED IT! It has really gotten me to get off my butt and really think about those stupid ideas & do something about them. I'm not even done with the book & I've got so much out of it, I have to reread each chapter to make sure I'm not missing anything! THANKS Mr. Norton
Anonymous More than 1 year ago
I LOVE this book! Richie Norton hits it spot on! One of the best books I have ever read! 
Anonymous More than 1 year ago
Richie is an incredible human being! He transforms a potentially life devastating event into an incredibly inspiring story. His resilient personality is glowing in every word. He literally invokes your mirror neurons as you find yourself smiling and nodding at the pages as if Richie is talking directly to you! The power in his message is its simplicity. You might call this a personal Declaration of Independence. Life is too short NOT to read the book. This is the answer to "Who Moved My Cheese?"
Anonymous More than 1 year ago
Aloha Everyone, I love this book. I am the type of person that once i pick up the book and if i cat put it down. I usually wont until i am done with it. So "THE POWER OF STARTING SOMETHING STUPID" Is one of those books that caught my attention. Not only did it get my attention. It help motivate me to up and start my stupid idea and live the dream. So i have rellocated to St. george Utah in last two months and Now i am opening up a Bakery that is the first phase of my stupid idea. So Read it and own up to its word. It will Motivate you to be Stupid. Aloha and love to all that reads it and Live your dreams and not just dream about your dreams. Chef Loren aka Kimo
Anonymous More than 1 year ago
This book was just what I needed to confirm that what I do isn't stupid! It's a great go-with-your-gut read  and will leave you feeling SO empowered to forge your own path, no matter what others think.  Short and snappy enough to read in my spare bits of time - this stuff will stick with you 100%. 
Anonymous More than 1 year ago
Live to Start. Start to Live. Gavin's law, and the subsequent information is this book, is really the "magic bullet" everyone is searching for. The Nortons get right to heart of what everyone needs to hear - no hype, no hyperbole, just a simple honest lesson in what it takes to get things done. Reading this book is like chatting with an old friend - it's easy to read, filled with humor, and delivers life lessons with a soft touch. As you read this you realize you can do anything you set your mind to, if you are willing to do the work. I'm waiting for my husband to finish reading this book so I can read it again!
Anonymous More than 1 year ago
At some point (if not every single day...) in our professional journey we will doubt ourselves and will need encouragement and sound advice like that offered in "The Power of Starting Something Stupid." Since my initial read through I have referred back to the book numerous times to refresh my memory of how to keep living without fear and regret and how to move forward like a rockstar. Richie gives practical advice and real life examples that help you see through your doubts and look towards achieving your goals. This book is just what I need personally and professionally to kick my butt into gear to help me stop making excuses and start living like I have always wanted to. I recommend this book for anyone who feels in their heart that there is more they want to be doing at work, at home, as a parent or in their community. The principles taught here will help you turn those dreams into reality. Bravo Richie!
Anonymous More than 1 year ago
Anonymous More than 1 year ago
An incredibly well written and engaging book with thought provoking ideas and encouragement to go out and make something happen!
Anonymous More than 1 year ago
This is a wonderful book. Disclaimer: I love books like this! I read a large volume of books throughout the year and books that add real tangible value to my life always make the top of the "To Read" list. This book was no exception and it caught my eye immediately. To put it simply, this book gets you moving on things. It questions your paradigms and assumptions about things that are probably in your way and keeping you from accomplishing what you want to do in your life. Some people just want a reference book with information in it that allows them to learn something pertaining to the achievement of a goal. While this is often important, it is not the root. More often than not, its not a lack of knowledge that keeps us from achieving our goals its a that we are paralyzed with fear. Fear of failure, fear of public humiliation, fear of looking stupid! But that is the point of the book, stupid is the new smart, and thus, not doing something because you fear it may make you appear stupid, is, well...stupid. Case in point is Twitter. When the CEO of Twitter pitched his idea to his staff, everyone thought it was stupid, even his most senior engineers were not interested in working on the project. Now it is an internet phenomenon. But what if he gave into his fears? Twitter might have never gotten off the ground. Looking back, it would have been stupid NOT to create Twitter. Thus his main obstacle was not lack of talent, knowledge or manpower. It was his perception. The CEO of Twitter needed to push past any negative perceptions he had about the project, especially the possibility of failing, and get things done. If you have lofty goals, or even if you are not sure if your goals are the right one's you wont be disappointed with this book. Its a book about solidifying your vision- your dreams- making them real and doing it authentically, because life is not only made richer from achieving your dreams, but also from doing so while remaining true to yourself.
Anonymous More than 1 year ago
The Power of Starting Something Stupid is probably one of the most inspiring books I have read ever.  When you think about it for a second, the title makes perfect sense.  When was the last time you had an idea that you would normally consider stupid.  Did you try to turn that idea into something real?  Or did you let fear stop you?  It is truly AMAZING how much power we all have in the ideas we often cast aside as stupid.  Instead of stupid, Richie shows us that in fact, more often than not, the ideas we think are stupid, are actually what Richie calls "The New Smart." In the book he teaches us how to "Crush Fears" and after reading through the book we were so motivated we actually went out and turned one of our Stupid Ideas into a reality!!!! I don't know of many other books I've read that has pushed us to actually take immediate action.  This is an absolute must read.  Don't fail to take action any longer.  Don't think "Will I regret it when I'm eighty?"  We all have the power and this book will help anyone who reads it turn their stupid idea into something amazing!!!!!
evergreenwoods More than 1 year ago
Richie is here to help people not let their lives pass by without trying that "something stupid!" Life is too short! Be smart, and try your life's dream! Remember Bill Gates, Walt Disney, the Wright Brothers, just to name a few people who were brave enough to try that novel idea? The Power of Starting Something Stupid has so many motivating reasons to achieve that dream! Read this marvelous book!