The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love

by Ulrik Lehrskov-Schmidt

Overview

Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.

The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:

Create packaging that makes your chief of sales high-five your chief of product

Pick pricing metrics that drive demand and expansion

Tap into every part of your customers' budget

Validate new pricing before launch and migrate old customers



Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business-whether you're a startup, prerevenue venture, or an established market leader.

Product Details

ISBN-13:	9781544536316
Publisher:	Houndstooth Press
Publication date:	04/25/2023
Pages:	296
Product dimensions:	5.50(w) x 8.50(h) x 0.67(d)

About the Author

Ulrik Lehrskov-Schmidt is the leading global expert on B2B SaaS pricing, having done hundreds of commercial redesigns. He is the preferred pricing partner of several of the world's largest venture capital and private equity firms as well as public and private companies, from early-stage startups to multibillion-dollar revenue enterprises. Ulrik is a former entrepreneur with three exits and a prolific writer and speaker in the tech ecosystem. He holds a graduate degree in analytical philosophy and a master's degree in finance from Harvard University.

Editorial Reviews

"The definitive resource on SaaS pricing-I absolutely can not recommend this book enough."

- Viktor Heide, COO of Contractbook.com, Forbes "30 under 30"

From the Publisher