| Preface | 7 |
1. | Political Problem, Political Solutions | 16 |
| Media, Markets, and Policies | 18 |
| U.S. Media System Not "Naturally" Profit Driven | 25 |
| Subsidizing the Press | 33 |
| The Rise of Broadcasting | 38 |
| The Neoliberal Period | 48 |
2. | Understanding U.S. Journalism I: Corporate Control and Professionalism | 57 |
| Journalism's Great Crisis | 58 |
| Rise of Professional Journalism | 64 |
| Limitations of Professional Journalism | 67 |
| The Commercialization of Journalism | 77 |
| Covering the Corporate Scandal | 89 |
3. | Understanding U.S. Journalism II: Right-Wing Criticism and Political Coverage | 98 |
| Conservative Critique of the "Liberal Media" | 99 |
| Right-Wing Political Campaign against the Media | 111 |
| Partisan Coverage in Peace and War | 118 |
| Journalism's Litmus Test: Election Coverage | 123 |
| Missing the Story--From DC to Florida | 132 |
4. | The Age of Hyper-Commercialism | 138 |
| Rise of Advertising | 139 |
| Hyper-Commercialism and Media | 145 |
| The Crumbling Wall | 153 |
| Hyper-Commercialism's New Frontiers | 158 |
| Advertising and Policy | 168 |
5. | The Market Uber Alles | 175 |
| Is the Media System a Competitive Market? | 176 |
| Conglomeration and Synergy | 183 |
| Is the Market Appropriate to Regulate Media? | 189 |
| Creativity versus Commerce in the Conglomerate Era | 192 |
| So Do Commercial Media Give People What They Want? | 198 |
| The Case for the Status Quo | 205 |
6. | Media Policies and Media Reform | 210 |
| Technology and the Internet | 211 |
| Policy Making in the Internet Era | 217 |
| Media Ownership Policies | 224 |
| Media and Antitrust Law | 235 |
| Public Broadcasting, Yesterday and Today | 240 |
| Invigorating Public Media | 248 |
7. | The Uprising of 2003 | 252 |
| Media Reform Movement Comes to Life | 255 |
| Powell and Copps Take the Stage | 259 |
| Beltway Opposition Stiffens | 264 |
| Powell's Three Arguments | 268 |
| Opposition Grows Beyond the Beltway | 273 |
| Left and Right Unite | 279 |
| From FCC to Congress | 283 |
| Trench Warfare | 288 |
| Epilogue: The Hardest Battle Has Been Won | 295 |
| Notes | 298 |
| Index | 353 |