The Real Estate Entrepreneur: Everything You Need to Know to Grow Your Own Brokerage

by Clifford Perotti

Overview

Make the transition from real estate agent to broker-owner and watch your income skyrocket!

Endorsed as a Product Partner by the Council of Real Estate Brokerage Managers, The Real Estate Entrepreneur covers everything you need to know to launch your own successful real estate company. Drawing upon his two decades of real estate experience, Cliff Perotti covers everything from creating a vision for your company and building your brand to recruiting and training sales associates, and developing a strategic plan for the future.

Perotti gives you informed, step-by-step discussions of:

• The reasons new brokerages fail-and how to avoid making the same mistakes
• Innovative ways to recruit and retain the best agents
• Proven methods for identifying your marketing niche and increasing your market share
• Techniques for structuring compensation plans that motivate without draining profits
• Tips for increasing visibility and revenue through websites, transaction management software, virtual assistants, and blog marketing

Featuring insightful self-assessments, checklists, and exercises throughout, The Real Estate Entrepreneur is your hands-on guide to becoming a well-organized, established brokerage owner.

Product Details

ISBN-13:	9780071510684
Publisher:	McGraw Hill LLC
Publication date:	05/22/2007
Sold by:	Barnes & Noble
Format:	eBook
Pages:	288
File size:	2 MB

About the Author

Cliff Perotti, CRB, GRI, E-PRO, SRES, is president of TheBrokerCoach.com and a national instructor for the Council of Real Estate Brokerage Managers (CRB). A 22-year veteran of the real estate industry, he has been recognized as a top trainer, recruiter, manager, and producer. Perotti actively consults with brokers throughout the U.S., Canada and Mexico. His company has developed several courses and products for brokers, including the Recruiter Paradigm, Launching a Real Estate Company, Developing Leadership in Your Company and the Manager's Development Record. He actively works with the CRB Council in program development and his company is a Product Partner with the Council.

Table of Contents

1: The Leadership Responsibilities of a Broker-Owner

2: Develop a Vision for Company Success

3: Determine Your Niche in the Marketplace

4: Create Your Brand

5: The Franciise Option

6: Select the Office Location

7: Determine Communications and Technology Systems

8: Devlop a Procedures and Policies Manual

9: Manage the Necessary Paperwork

10: Identifying and Recruiting Sales Associates

11: Training

12: Associate Retention

13: Developing a Strategic Plan