'I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.'Service Definition success means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of Service Definition theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the future. Using a diverse array of rich studies. Mastering Service Definition theory will make you more successful in business and life, and this lively book is the key to that mastery. PLUS, INCLUDED with your purchase, are real-life document resources; this kit is available for instant download, giving you the tools to navigate and deliver on any Service Definition goal.