The Social Media Business Equation:: Using Online Connections to Grow Your Bottom Line

by Eve Mayer Orsburn

Overview

Facebook®, Twitter, LinkedIn®, and YouTube have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry. Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.

Product Details

ISBN-13:	9781435459878
Publisher:	Cengage Learning
Publication date:	04/27/2011
Sold by:	CENGAGE LEARNING
Format:	eBook
File size:	3 MB

About the Author

Eve Mayer Orsburn is CEO of Social Media Delivered, one of the largest social media optimization companies serving clients worldwide with consulting, training, and outsourced social media needs. Ranked by Fast Company Magazine as one of 100 Most Influential People Online, Ms. Orsburn has been featured on CNN Radio, CIO.com and the Dallas Morning News. She frequently addresses professional groups specifically on the Social Media Equation™, which is her proven system for how organizations must engage in social media to generate a positive Return On Investment (ROI). Ms. Orbsurn also hosts the weekly radio show, "Social Media for the CEO," which airs live every Friday at 10 a.m. (Central Time) at www.SM4CEO.com. She shares practical advice that business people at all levels of expertise can follow with an online network of more than 60,000 fans, followers, and connections every day. Ms. Orsburn is one of the most sought-after authorities on social media with expertise that encompasses business-to-business (B2B), business-to-consumer (B2C), and non-profit. Although Ms. Orsburn has contributed to other publications, this is her first full-length book on social media.

Table of Contents

Introduction. 1. Why You Need Social Media. 2. 5 Step Plan to Positive ROI through Social Media. 3. Shut Up and Listen! 4. Why Opposites Attract. 5. One Ball Is Not Enough to Juggle. 6. The Social Media Equation. 7. The ROI of Social Media. 8. Conclusion. Index.