The Starbucks Company. Success Strategy And Expansion Problems: Success Strategy And Expansion Problems
Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Wernigerode, language: English, abstract: Starbucks' CEO, Howard Schultz, asks an interesting question: 'What would happen if one takes the high-quality coffee from Starbucks and connects it with the charm and atmosphere of European cafés? Starting from this idea, the company developed in a unique way. Starbucks is now the world leader in the premium coffee market with 128,898 employees in more than 17,000 locations and a revenue of US $ 9.77 billion. Starbucks has revolutionized the coffee business. Its main marketing strategy is to present the Starbucks store as a 'third place' between work and home. Starbucks has expended rapidly abroad, but there were and are some cultural differences through which Starbucks has problems. I will try to analyze these problems and demonstrate solutions.
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The Starbucks Company. Success Strategy And Expansion Problems: Success Strategy And Expansion Problems
Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Wernigerode, language: English, abstract: Starbucks' CEO, Howard Schultz, asks an interesting question: 'What would happen if one takes the high-quality coffee from Starbucks and connects it with the charm and atmosphere of European cafés? Starting from this idea, the company developed in a unique way. Starbucks is now the world leader in the premium coffee market with 128,898 employees in more than 17,000 locations and a revenue of US $ 9.77 billion. Starbucks has revolutionized the coffee business. Its main marketing strategy is to present the Starbucks store as a 'third place' between work and home. Starbucks has expended rapidly abroad, but there were and are some cultural differences through which Starbucks has problems. I will try to analyze these problems and demonstrate solutions.
7.66
In Stock
5
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The Starbucks Company. Success Strategy And Expansion Problems: Success Strategy And Expansion Problems
5
The Starbucks Company. Success Strategy And Expansion Problems: Success Strategy And Expansion Problems
5
7.66
In Stock
Product Details
| ISBN-13: | 9783640773732 |
|---|---|
| Publisher: | GRIN Verlag GmbH |
| Publication date: | 01/01/2010 |
| Sold by: | CIANDO |
| Format: | eBook |
| Pages: | 5 |
| File size: | 261 KB |
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