The Start-up Founder's Guide to Digital Marketing

'We don't have budgets to hire a chief marketing officer'.

'While I understand marketing, this digital marketing is not my cup of tea.'

'How do I know that the digital marketing agency I have hired is not taking me for a ride.'

How many times have you heard these statements from start-up founders? In the digital age where customers are buying more of digital influence (think Instagram, Meta) and google searches), startup owners need to be in control of their digital marketing game. The Start-up Founder's Guide to Digital Marketing brings you-the business owner- at the center stage and puts you in control of your digital marketing game. This 7-step guide will take you through the nuances of the digital game like never before, understand your target consumer's behavior and allocate your budgets in a focused manner so you can grow your business without losing your sleep and money.

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The Start-up Founder's Guide to Digital Marketing

'We don't have budgets to hire a chief marketing officer'.

'While I understand marketing, this digital marketing is not my cup of tea.'

'How do I know that the digital marketing agency I have hired is not taking me for a ride.'

How many times have you heard these statements from start-up founders? In the digital age where customers are buying more of digital influence (think Instagram, Meta) and google searches), startup owners need to be in control of their digital marketing game. The Start-up Founder's Guide to Digital Marketing brings you-the business owner- at the center stage and puts you in control of your digital marketing game. This 7-step guide will take you through the nuances of the digital game like never before, understand your target consumer's behavior and allocate your budgets in a focused manner so you can grow your business without losing your sleep and money.

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The Start-up Founder's Guide to Digital Marketing

The Start-up Founder's Guide to Digital Marketing

by Pramod Maloo
The Start-up Founder's Guide to Digital Marketing

The Start-up Founder's Guide to Digital Marketing

by Pramod Maloo

Overview

'We don't have budgets to hire a chief marketing officer'.

'While I understand marketing, this digital marketing is not my cup of tea.'

'How do I know that the digital marketing agency I have hired is not taking me for a ride.'

How many times have you heard these statements from start-up founders? In the digital age where customers are buying more of digital influence (think Instagram, Meta) and google searches), startup owners need to be in control of their digital marketing game. The Start-up Founder's Guide to Digital Marketing brings you-the business owner- at the center stage and puts you in control of your digital marketing game. This 7-step guide will take you through the nuances of the digital game like never before, understand your target consumer's behavior and allocate your budgets in a focused manner so you can grow your business without losing your sleep and money.

Product Details

ISBN-13: 9789373076263
Publisher: HarperCollins Publishers India
Publication date: 11/12/2025
Sold by: HARPERCOLLINS
Format: eBook
Pages: 320
File size: 10 MB

About the Author

Pramod Maloo is the founder and head of Kreative Machinez, one of India's largest and fastest growing digital agency. He is also the person behind SahiHaiBazaar.com, a fintech start up and Republic of Influencer, an AI based market place for brands and influencers.

 

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