The Storytelling Book

by Anthony Tasgal

Overview

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this book shows that the time has come to restore the lost art of storytelling; to put the "author" back in "authority"; to write less and think more. Through a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.

Product Details

BN ID:	2940157173081
Publisher:	LID Publishing
Publication date:	12/12/2016
Sold by:	Barnes & Noble
Format:	eBook
File size:	2 MB

About the Author

Tas worked for over 15 years as an Account Planner in ad agencies such as BBDO, DMB&B and Euro RSCG and on international blue-chips from Amex to KFC, Peugeot to Ford, Glenfiddich to Unilever on big strategic and comms issues.

He started his own Strategy and Training Consultancy, POV, in 1998, as he believed that what clients needed (as much as their brands) was a point of view.

He specialises in bringing the power and insights of Storytelling and Behavioural Economics to brand and comms development.

TRAINING

Tas has been running training sessions for over 15 years for private clients as well as the CIM, the IPA, D&AD in the UK, US, France and China. The most popular sessions are:

The Power of Storytelling
Introduction to/Advanced Behavioural Economics
Better Briefing
Brand Stories
Thinking in Brands
Turning Data into Meaning