The X in CX: How to Deliver Customer Experience That Sticks

by Sunny Bindra

Overview

Bring the X factor to customer experience

Whatever you sell, customers are the driving force behind every business success-without happy customers, there's no business. So it's essential that brands have interactions that are memorable for all the right reasons.

In The X in CX, "CEO whisperer" Sunny Bindra unpacks how to create positive experiences that last throughout the whole customer journey. You will learn the four practices used by the best in the business:

• Boss It, starting CX from the top of your organization
• Humanize It, keeping empathy central to your mindset
• Digitize It, using tech to your advantage
• Jazz It, staying creative at every turn

With The X in CX, you'll understand where great CX comes from-and how to deliver it yourself, every time.

Product Details

ISBN-13:	9789914374476
Publisher:	Sunwords Limited
Publication date:	05/13/2025
Sold by:	Barnes & Noble
Format:	eBook
Pages:	190
File size:	3 MB

About the Author

Sunny Bindra is a sense-maker, helping leaders and organizations thrive by cutting through complexity. As an advisor, writer, and speaker, he works closely with top CEOs and leadership teams, driving big-picture thinking and bold change. His clients have included banking giants, startups, and transformative public-sector projects. Whether guiding boards, coaching executives, or elevating customer experience, he unlocks innovation by seeing people, not just assets. He leads Fast Forward, a sought-after leadership program, and is a long-standing Sunday Nation columnist. This is his fifth book.