This is Social Commerce: Turning Social Media into Sales

This is Social Commerce: Turning Social Media into Sales

by Guy Clapperton


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Product Details

ISBN-13: 9780857082411
Publisher: Wiley
Publication date: 02/21/2012
Pages: 186
Product dimensions: 6.50(w) x 8.20(h) x 0.40(d)

About the Author

Guy Clapperton is a journalist, broadcaster and speaker on business issues and all things digital in the press. He has spoken on social media all over the world since the release of his last book, This is Social Media.

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Table of Contents

Introduction: The Death of Attention vii

Chapter 1: Welcome to Social Commerce 1

Chapter 2: Diving In 21

Chapter 3: Getting New Customers in the Social Media Age 41

Chapter 4: Subtle Selling 59

Chapter 5: Customers and Beyond – The DifferentCommunities You Can Talk to 77

Chapter 6: Building a Community 95

Chapter 7: New Product Development and Customer Service 113

Chapter 8: Marketing Communications 129

Chapter 9: Show Me the Money – Measuring ROI 147

Postscript 163

Index 167

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