Table of Contents
Introduction: Your Brain on Sports 1
Why the T-Shirt Cannon Has Something to Teach Us About Human Nature 4
Why Tom Brady and Al1 Those Other Quarterbacks Are So Damned Good-Looking (or Are They?) 10
Why We Channel Our Inner May weather and Secretly Crave Disrespect 30
Why We Are All Dog Lovers at Heart (but Not Deep in Our Hearts) 43
Why Hockey Goons Would Rather Fight at Home 59
The Curse of the Expert: Why the Best Players Make the Worst Coaches 68
Acting on Impulse: Why We Aren't So Different from the Sports Hothead (L-O-B, Crabtree!) 90
Why Athletes Don't Need an Empty Bed Before Competition 105
Why the Coach's Seat Is Always Hot 111
Why So Many Successful Ultra-Endurance Athletes Are Also Successful Recovering Addicts 127
Why Giving Every Little League Kid a Trophy Is Such a Lousy Idea 137
Why Rooting for the Mets Is Like Building That IKEA Desk 144
Why We Need Rivals 161
Why We Want Gronk at Our Backyard Barbecue-and Why He Wants to Be There 177
Tribal Warfare: Why the Agony of the Other Team's Defeat Feels Just as Good as the Thrill of Our Team's Victory 191
Why We Are All Comeback Kids 196
Why Running on a Treadmill Is Like Running a Business 209
Why the World Cup Doesn't Lead to World Peace (Even If J. Lo and Pitbull Claim Otherwise) 224
Why Our Moral Compass Is More Flexible Than an Olympic Gymnast 230
Why Unlocking the Mystery of Human Consciousness Is-Like So Much Else in Life-All About Sports 244
Acknowledgments 249
Reference Notes 252
Index 270