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To Be Successful in a Thriving Global Digital Economy: a technology aided transformation
by Dr Colin Thompson
Dr Colin Thompson
To Be Successful in a Thriving Global Digital Economy: a technology aided transformation
by Dr Colin Thompson
Dr Colin Thompson
3.99
In Stock
Overview
While customer retention and its goals have not changed, the entire customer retention business is busy reinventing itself from what it was just a few short years ago. Whether new technologies drove new thinking or vice versa, it's hard to say. But, one think is for sure, what retention is - is really different. New reporting and tracking methods reveal how customers interact with content, not just, where they go and what they open. Smaller, but highly qualified audience segments based on customer intelligence are replacing broad, shallow pools derived solely from basic demographic information. Moreover, customers are no longer sitting back and waiting for the next brand experience - they are finally having some say in developing it.
Simply put, the goal structure is as shown below:
Distinctive Capability - The clutch of skills or competencies that distinguishes the company from the competition and will enable it to seize the opportunities that arise in the future - whatever they may be.
Market/Product - The focus of application for the company's skills and competencies.
Identify - Communicating a clear, positive perception and image of the company to each of the audiences who are important to its future wellbeing.
People - Organising the skills and competencies of the company to meet the needs of the customers both now and in the future.
Profit/Performance - Defining the results expected.
Defining the Digital Revolution
I am going to talk to you all today about this concept called the 'Digital Revolution' and other innovation in the 'Thriving Global Digital Economy'.
This is the general assumption that:
- we are moving in an information society;
- there is a new paradigm in the economy;
- we are coming to the end of industrialism; - the nation-state is in decline in developed countries;
- all the old beliefs will give way to something new; and
- we are moving in a world more hi-tech but more natural at the same time.
These theorists argue that we will have a break with the past, and that this break is redemption of the problems from the industrial society. What interests me is that this new rhetoric is actually a very old idea - net hype is the latest version of something one hundred years old: the technological revolution. Post-industrialists claim that the reason we are moving from the past into the future is due to technological convergence, advances in the media and telecommunications.
I find recent articles proclaiming the triumph of new values springing from rising ownership of personal computers and presence on the internet interesting because this is exactly what Joseph Stalin said about the industrial revolution. This new paradigm is more natural is what Herbert Spencer, the great English liberal theorist of the19th century, said about the new society in his day.
As for globalisation, lots of people are talking about it, but the economy has only recently become as globalised as it was in 1914. In fact, if you read 19th century theorists or early 20th century theorists like Max Weber, you find that globalization is not new.
On the rhetoric of the revolution
We need to understand that this rhetoric of the break is actually a very old rhetoric and hides continuities. For example, in England, in the early 19th century, more than 50 percent of the population was living in the city. This is only just happening in many parts of the world - huge populations still live in the countryside where they are still 'peasants' and not modern in the sense that we mean it.
The point is that traditional societies have been very successful historically speaking, and have produced a steady state of agricultural society. Modernity is a recent phenomenon.
The new state of modernity is a process - it is not a constant state; it is forever changing. The precondition of capitalism is that there are no preconditions. This is difficult for many people to accept because it is both negative (creates insecurities) and positive (brings freedom and prosperity).
We have to understand that there is not a break from industrialism - there is no such thing as the information society or post-industrialisation. Instead, there is an intensification of a long historical process; an extension of a process from the heartlands of capitalism right out into the mass of population. The rhetoric of the break tends to obscure this fact.
Proactive maintenance of an existing customer base to improve your 'bottom-line'. This is the future strategy for all to be successful in a global 'Digital ' trading environment.
Open your mind up to the 'Challenges' we face in a global 'Digital' trading environment to be successful.
Sharing successful information from many sources for your success
Simply put, the goal structure is as shown below:
Distinctive Capability - The clutch of skills or competencies that distinguishes the company from the competition and will enable it to seize the opportunities that arise in the future - whatever they may be.
Market/Product - The focus of application for the company's skills and competencies.
Identify - Communicating a clear, positive perception and image of the company to each of the audiences who are important to its future wellbeing.
People - Organising the skills and competencies of the company to meet the needs of the customers both now and in the future.
Profit/Performance - Defining the results expected.
Defining the Digital Revolution
I am going to talk to you all today about this concept called the 'Digital Revolution' and other innovation in the 'Thriving Global Digital Economy'.
This is the general assumption that:
- we are moving in an information society;
- there is a new paradigm in the economy;
- we are coming to the end of industrialism; - the nation-state is in decline in developed countries;
- all the old beliefs will give way to something new; and
- we are moving in a world more hi-tech but more natural at the same time.
These theorists argue that we will have a break with the past, and that this break is redemption of the problems from the industrial society. What interests me is that this new rhetoric is actually a very old idea - net hype is the latest version of something one hundred years old: the technological revolution. Post-industrialists claim that the reason we are moving from the past into the future is due to technological convergence, advances in the media and telecommunications.
I find recent articles proclaiming the triumph of new values springing from rising ownership of personal computers and presence on the internet interesting because this is exactly what Joseph Stalin said about the industrial revolution. This new paradigm is more natural is what Herbert Spencer, the great English liberal theorist of the19th century, said about the new society in his day.
As for globalisation, lots of people are talking about it, but the economy has only recently become as globalised as it was in 1914. In fact, if you read 19th century theorists or early 20th century theorists like Max Weber, you find that globalization is not new.
On the rhetoric of the revolution
We need to understand that this rhetoric of the break is actually a very old rhetoric and hides continuities. For example, in England, in the early 19th century, more than 50 percent of the population was living in the city. This is only just happening in many parts of the world - huge populations still live in the countryside where they are still 'peasants' and not modern in the sense that we mean it.
The point is that traditional societies have been very successful historically speaking, and have produced a steady state of agricultural society. Modernity is a recent phenomenon.
The new state of modernity is a process - it is not a constant state; it is forever changing. The precondition of capitalism is that there are no preconditions. This is difficult for many people to accept because it is both negative (creates insecurities) and positive (brings freedom and prosperity).
We have to understand that there is not a break from industrialism - there is no such thing as the information society or post-industrialisation. Instead, there is an intensification of a long historical process; an extension of a process from the heartlands of capitalism right out into the mass of population. The rhetoric of the break tends to obscure this fact.
Proactive maintenance of an existing customer base to improve your 'bottom-line'. This is the future strategy for all to be successful in a global 'Digital ' trading environment.
Open your mind up to the 'Challenges' we face in a global 'Digital' trading environment to be successful.
Sharing successful information from many sources for your success
Product Details
| BN ID: | 2940185810996 |
|---|---|
| Publisher: | Cavendish |
| Publication date: | 11/09/2022 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 758 KB |
About the Author
Colin is a former successful Managing Director of Transactional/Document Manufacturing Plants, Document Management/Workflow Solutions companies and other organisations, former Group Chairman of the Academy for Chief Executives, Non-Executive Director. He is famous for helping companies raise their `bottom-line` and `increase cash flow` as well as helping individuals to be successful in business and life in general. He is author of over 4000 articles/reports and 35 books published on business and educational subjects worldwide and International Speaker/Visiting University Professor.
“An Investment in Learning, gaining Knowledge and Skills Pays the Best Interest for You”
- Colin Thompson
Sharing successful information from many sources for your success.
“An Investment in Learning, gaining Knowledge and Skills Pays the Best Interest for You”
- Colin Thompson
Sharing successful information from many sources for your success.
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