Tourism Behaviour: Travellers' Decisions and Actions

by Roger March, Arch G. Woodside

Overview

Consumers' planned behavior is often very different to what is actually consumed. Consumer plans can relate to four behaviors: planned and done (deliberate strategies); and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of trade-offs we make in life among work, travel, and personal maintenance actions and how our plans relate to what we actually do. Tourism Behaviour considers plans and behaviors for tourist spending, length of stay, attractions, destinations, accommodation and activities, and investigates how marketing strategies affect consumer plans. This book provides new theory, empirical studies, and practical insights of significant interest to travel and leisure researchers, destination marketing managers, and advanced students in tourism and consumer behavior.

Product Details

ISBN-13:	9780851990217
Publisher:	CABI
Publication date:	10/11/2005
Series:	Cabi Series
Pages:	280
Product dimensions:	6.88(w) x 9.75(h) x (d)

About the Author

Roger March

Arch G. Woodside

Table of Contents

Ecological systems in lifestyle, leisure, and travel behavior
Qualitative comparative analysis of travel and tourism purchase-consumption systems
Holistic case-based modeling of customers' thinking-doing destination choice introduction
Introduction to the theory and investigation of planned and realised consumer behavior
Research objectives and theoretical framework
Variations between planned and realised behaviors
Influence of product information on planned and realised consumption activities
Influence of consumer characteristics on planned and realised behaviors, Strategic implications and discussion