Table of Contents
Foreword Geoffrey Moore ix
Part I Learning the Concepts: The Traction Gap Framework 1
Introduction 3
1 Slide 29 11
Part II Getting Three: Slides 1-28 "Go-to-Product" 35
2 Applying the Traction Gap Framework 37
3 The Road to Category King 63
4 Getting to Initial Product Release 89
Part III Navigating the Gap: Slide 29's "Go-to-Market" 135
5 Getting to Minimum Viable Product 137
6 Getting to Minimum Viable Repeatability 171
7 The Final Sprint to Minimum Viable Traction 207
Part IV Scaling to Success: After Slide 30 "Go-to-Scale" 239
8 Beyond the Traction Gap 241
Appendix 253
Endnotes 263
Acknowledgements 265
Index 271