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Traversing the Traction Gap

By Bruce Cleveland, Geoffrey Moore (Foreword by)
eBook
$9.99
By Bruce Cleveland, Geoffrey Moore (Foreword by)
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Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide for startups to succeed.Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most s...

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BusinessSmall BusinessEntrepreneurship