Written by the president of a marketing firm serving the forest products industry, this tract strives to appear unbiased but is burdened down by an unfortunate degree of self-interest. According to Jordan, the endangered spotted owl is a "hoax," environmentalists are just too negative, and a young second-growth forest is described as having "unmatched...habitat diversity for both wildlife and plant life." Annotation c. Book News, Inc., Portland, OR (booknews.com)
In his admiration and advocacy of the managed landscapes of the Bavarian Black Forest, with roads criss-crossing every 400 meters, as a welcome alternative to protected wilderness areas, Jordan affirms his belief that "beauty is in the eye of the beholder." Although expressing a desire to find common ground between lumbermen and environmentalists, his twin motifs are the merits of the "forest products industry" and the mendacity of "antiforestry advocates" (Sierra Club et al.). Jordan proposes the development of an information center for the training of ambassadors to clean up the image of the timber industry and for educating the public on the benefits of "ecosystem management." A portion of the book comprises an abbreviated history of national forest legislation and thumbnail biographies of timber association leaders. Although Jordan offers shining examples of the utility of forestland stewardship, those wishing a balanced presentation of the issues must look elsewhere.