Typography Workbook: A Real-World Guide to Using Type in Graphic Design

by Timothy Samara

Overview

The Typography Workbook provides an at-a-glance reference book for designers on all aspects of type.

The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily.

Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by.

Product Details

ISBN-13:	9781616735890
Publisher:	Rockport Publishers
Publication date:	09/04/2004
Sold by:	Barnes & Noble
Format:	eBook
File size:	48 MB
Note:	This product may take a few minutes to download.

About the Author

Timothy Samara was trained as a graphic designer at the University of the Arts in Philadelphia. He currently teaches typography and visual communication at the School of Visual Arts in New York City and is the author of Making and Breaking the Grid.

Table of Contents

	Up Front
	Typography Is Everywhere: Foreword	6
	Talking Type: A Discussion with Philippe Apeloig	8
	Typography Fundamentals	10
A	Type Mechanics: The Visual Tool Kit	12
	Letterform Basics: The Foundation of Typographic Design	14
	Alphabet Variation	22
	The Optics of Spacing: Form and Counterform within Text	26
	The Spatial Mechanics of Paragraphs	32
	Paragraphs in Sequence	40
B	Form and Function: Building the Bigger Picture	44
	Space: The Typographic Frontier	46
	Typographic Color: The Visual Texture of Language	52
	Point, Line, and Plane: The Expanded Typographic Repertoire	56
	Developing Hierarchy: Clarifying the Content	60
	The Typographic Grid: Creating Architectural Space	66
	Breaking the Grid: Alternative Organizational Approaches	76
	Typographic Systems	80
C	Expressing the Unspoken: Image and Emotion in Typography	82
	Integrating Type and Image	84
	Type as Image: Transforming Words into Pictures	96
	Color in Typographic Expression	102
	Typography in Practice	110
	Typeface Design	112
	Book Design: Texts and Covers	122
	Collateral Texts: Brochures and Annual Reports	136
	Website Design	148
	Ephemera: Announcements, Promotions, and Advertising
	Posters	170
	Type in Motion: Animations and Film Titles	182
	Visual Identity: Logos and Corporate Identity Systems	194
	Environmental Type: Signage, Exhibitions, and Architectural Branding	208
	Publications: Newspapers, Magazines, and Newsletters	218
	Packaging	228
	Appendixes
	Index of Contributors	238
	Bibliography	240
	About the Author	240
	Acknowledgments	240