Ultimate Guide to Amazon Advertising

by Timothy Seward, Perry Marshall (Foreword by)

Overview

Expand Your Brand Online and Offline with Amazon Advertising

Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.

Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.

You'll learn how to:

• Determine if Vendor Central or Seller Central is right for your brand
• Capture new customers through Sponsored Product Campaigns
• Apply the five essential elements of a high-quality product detail page
• Establish metrics, evaluate performance against keyword types, and perform competitive analyses
• Add negative keywords that can benefit your advertising campaigns
• Apply Amazon’s secret formula for long-term winning

Product Details

ISBN-13:	9781599186382
Publisher:	Entrepreneur Press
Publication date:	05/21/2019
Series:	Ultimate Guide
Pages:	214
Product dimensions:	8.00(w) x 10.00(h) x 0.50(d)

About the Author

Timothy P. Seward is the founder of ROI Revolution which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University’s College of Management, and has contributed to key industry publications including Internet Retailer.

Table of Contents

CONTENTS
Foreword: "I Teach Google Advertising" by Perry Marshall
Preface
Chapter 1: Stacking Your Brand's Deck on Amazon
Chapter 2: How to Control Product and Pricing on Amazon
Chapter 3: Getting Started as a Seller on Amazon
Chapter 4: Add Products, Then Optimize Your Amazon Catalog Listings
Chapter 5: Buy Your Way to the Top: How Advertising on Amazon Drives Higher Organic Rankings for Your Brand
Chapter 6: Fleshing Out Your Amazon Business Objectives and Measurements
Chapter 7: Competitive Analysis Time
Chapter 8: Keywords and Keyword Research
Chapter 9: Campaign Structure
Chapter 10: Getting Started with Sponsored Products
Chapter 11: Build "Top of Funnel" Marketing Momentum with Sponsored Brands
Chapter 12: For Vendors Only: Product Display Ads
Chapter 13: Aggregate, Analyze, and Optimize
Chapter 14: Keyword Optimizations
Chapter 15: Account and Campaign-Level Optimizations
Chapter 16: Self-Auditing
Chapter 17: Strategies for Amazon's Prime Day
Chapter 18: Extending Your Reach On and Off Amazon
Chapter 19: Reporting for Executives
Chapter 20: Hiring and Advertising Agency
Chapter 21: Amazon's Secret Formula for Long-Term Winning
Epilogue: Touching the Future of Retail
Glossary
Acknowledgments
About the Author
Index